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Former DocuSign Executive joins Conversica as Vice President of Business Development

FOSTER CITY, Calif., Nov. 14, 2014 (GLOBE NEWSWIRE) -- Conversica, the leading provider of sales conversion management software for marketing, inside sales and sales organizations, announced today that Eric Bohren has joined the company as vice president of business development.

In this leadership role, Bohren will be responsible for Conversica's business development strategy, including CRM platform, technology, reseller and strategic investor partnerships.

"Eric shares our vision for Conversica as the most powerful sales conversion management software in the market," said Mark A. Bradley, chief executive officer at Conversica. "He is an extremely valuable addition to our executive management team and will help drive revenues through strategic partnerships."

Prior to joining Conversica, Bohren was senior director of business development at DocuSign, forming new strategic partnerships as well as recruiting strategic investors in CRM, ERP and mobile to propel DocuSign from US$10M to over US$100M in revenues in four years. Previously, he was in corporate and business development with two SaaS pioneers, E*Offering and Zantaz-Autonomy, which were sold to public companies for a total of US$750M. Bohren graduated from the Wharton Business School with an M.B.A, the Lauder Institute at Penn with an M.A. in International Studies, and the University of California at Berkeley with a B.A.

"Conversica has a transformative approach to communicating with sales prospects via artificial intelligence and this represents a huge greenfield market opportunity," said Bohren. "I am excited about working with strategic partners to drive customer adoption in this new category."

Bohren's hire follows a number of recent moves by the company to add senior executive leadership. Recently, Mike Grossman joined the company as vice president of sales, enterprise and Joshua Pickus, former president and CEO of Support.com, and Dan Fishback, former CEO of DemandTec recently joined Conversica as board members.

About Conversica



Conversica is the leading provider of sales conversion management software for marketing, inside sales and sales organizations. Presented as a customized online persona, the application automatically contacts, engages, nurtures, qualifies and follows up with leads via natural, two-way email conversations until the lead converts into an opportunity or opts out. Used by more than 7,500 sales representatives worldwide, Conversica maximizes sales opportunities by optimizing sales team productivity and has helped create more than US$7.6 billion in sales revenue.

Conversica is a portfolio company of Kennet Partners and is headquartered in Foster City, California. To learn more, visit www.conversica.com and follow us on Google+, YouTube, Facebook, LinkedIn and Twitter.

Contact:
Michael E. Donner
SVP, Chief Marketing Officer
Conversica
+1 (888) 778 1004
michaeld@conversica.com

A photo accompanying this release is available at: http://www.globenewswire.com/newsroom/prs/?pkgid=29078

CONTACT: Michael E. Donner SVP, Chief Marketing Officer Conversica +1 (888) 778 1004 michaeld@conversica.com

Source: Conversica