"I hear nothing but praise for Jeep," said Dutch Mandel, associate publisher at Autoweek. "Maybe consumers are just so passionate about the Jeep brand that they don't care if it's ranking at the bottom of surveys."
J.D. Power's sales satisfaction survey, released last week, was the latest report to ding the Jeep brand. It ranked the nameplate 29th out of 32 brands for how customers rated their buying experience.
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Jeep trailed the industry average in sales satisfaction and finished ahead of only Dodge, Ram and Mitsubishi. That was actually an improvement over 2013, when Jeep finished second to last.
The results follow a dismal performance in Consumer Reports' annual reliability survey, released last month, which ranked Jeep second to last. And in June, J.D. Power's initial quality survey ranked Jeep as giving new vehicle buyers the second-largest number of problems.
Jeep declined to comment on the disconnect between rankings and sales.
But Kelley Blue Book's Jack Nerad offered his own explanation.
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"Those who want a Jeep, really, really want a Jeep," he said. "They may have seen these surveys or heard complaints about Jeeps, but they're willing to accept those shortcomings for the 'Jeepness' of the experience."