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mCig Inc. Introduces mCig(R) 3.0 -- The Most Advanced mCig(R) Ever

- Next Generation Vaporization Technology Pushes Envelope Yet Again

- Powerful and Versatile, Capable of Delivering Dry Herb, Solid Concentrates, Waxes, Oils in the same chamber

- Multiple Releases Scheduled: Rick Ross Branded: mCig® BO$S

BELLEVUE, Wash., Nov. 17, 2014 (GLOBE NEWSWIRE) -- mCig®, Inc. (OTCQB:MCIG) ("mCig"), a technology company that owns, manufactures, and distributes the mCig®, VitaCig®, and Vapolution products, today introduced its 8th consumer product in less than a year of operations. The mCig® 3.0 is the most powerful and advanced mCig vaporizer yet, with technology that has been in development for over 6 months.

The new mCig® 3.0 features a more powerful lithium-ion battery (2200mAh), a more versatile chamber capable of vaporizing dry-herb, solid concentrates, blended concentrates, waxes, oils and cutting-edge vaporization technology that maximizes both taste and delivery. The mCig® 3.0 allows users to get the most flavor and active ingredient from the material they are vaporizing using a newly developed chamber design.

"The mCig® is an incredible device that has helped tens of thousands of people around the world vaporize the plant material of their choice more easily. The new mCig® 3.0 is packed with amazing new features that we believe make it the best vaporizer on the market. For the last 8 months, our team has worked tirelessly pushing the envelope beyond anything we have previously achieved. We wanted to implement this technology by properly designing the best vaporizer on the market, not just for price, but for quality. The result is a completely redesigned mCig with the capability to vaporize any plant material in the truest sense by extracting the active ingredient via heating vs. burning with zero compromise. Over the next few weeks, we will be launching several releases of the 3.0 including the highly anticipated mCig® 3.0 BO$S version in conjunction with world-famous rapper Rick Ross. We thank all our customers for their continuing support and love of the brand," said Paul Rosenberg, CEO of mCig Inc.

mCig® 3.0 is powered by a newly designed heating component that vaporizes the active ingredient in the chamber. Three separate heat settings provide optimal levels for varying materials and taste/potency preference. The super-high capacity battery is removable, allowing users to replace the power source when needed. An electroplated copper power control button housing provides discrete LED illuminance that indicates temperature and readiness of the heating element. The mCig® 3.0 like all previous version is built to last.

To learn more about the mCig® 3.0 and purchase one online visit: www.mCig.org

"The new mCig® 3.0 and mCig® BO$S Edition are in my opinion the best personal vaporizers to hit the market period. We've spent months working with our manufacturing partners to deliver the best possible vaping experience, addressing virtually every issue or feedback that has been reported to us over the last year. We have improved on heating, cleaning, capacity, feel, battery life, and overall design aesthetic. The 3.0 is an ultra-premium device targeting the masses with an affordable price point. Unlike the 1.0, 2.0, or 2.5, the 3.0 provides true vape experience that rivals any product on the market and with no additional inserts required. Aside from the standard 3.0 models in Stealth Black Edition and Raw Stainless Steel Edition, we will be releasing branded versions of the 3.0, the first of which will be the mCig® BO$S Edition in a sleek black soft touch painted stainless steel chassis accented with gold electroplated power control button housing and and beautifully designed packaging that would rival a bottle of the world's finest champagne," said Mark Linkhorst, COO of mCig Inc.

"I've been around the world 8 times so I know for a fact this is the very best product in its category. I'm happy to be an mCig ambassador," said Hip Hop Mogul and mCig Celebrity Ambassador Rick Ross.

"I have personally worked closely with Rick Ross on the BO$S Edition with the goal of ensuring we can deliver this device at an attractive price point for all. By doing so, I believe we have once again disrupted the market by surpassing the quality offered by competitors while undercutting price by a large margin. Comparable devices retail at $200 - 300 dollars while the 3.0 will retail at $89. It has been a long road to get to this point but when I look back, I can't believe how much we have achieved in so little time. I feel incredibly proud of this product and this company. I want to thank Rick Ross for his continued support and relentless passion in helping launch this product," said Jordan Young AKA DJ Swivel, Celebrity Brand Ambassador and Consultant to mCig Inc.

Pricing & Availability

mCig® 3.0 Standard Edition – MSRP $89 – Black or Stainless Steel versions – Available for Online Ordering on November 17, 2014.

mCig® 3.0 BO$S Edition – MSRP $99 – Black with gold accents – Available for Online Ordering on November 17, 2014.

To place an order now visit: www.mCig.org

About mCig, Inc.

mCig, Inc. (OTCQB:MCIG) is a technology company focused on two long-term secular trends sweeping the globe: (1) The decriminalization and legalization of marijuana for medicinal or recreational purposes (2) The adoption of electronic vaporizing cigarettes (commonly known as "eCigs") by the world's 1.2 Billion smokers. The company manufactures and retails the mCig® line of products including the mCig® 2.0 – the world's most affordable vaporizer priced at only $10 to the mCig® 3.0 – one of the most advanced personal vaporizers on the market. Designed in the USA – the mCig® provides a superior smoking experience by heating plant material, waxes, and oils delivering a smoother inhalation experience. The company also owns Vapolution, Inc. which manufactures and retails home-use vaporizers such as the Vapolution 3.0. Through its wholly owned subsidiary, VitaCig, Inc. the company manufactures and retails the VitaCig®, a $5 nicotine-free eCig that delivers a water-vapor mixed with vitamins and natural flavors. See more at: http://www.mCig.org/, www.Vapolution.com, and www.VitaCig.org

The company believes that a well regulated marijuana industry is emerging as more states follow the lead of Washington and Colorado in legalizing marijuana. A similar trend is developing within the eCig industry following the first acquisition of an electronic cigarette brand (Blucigs) by a traditional tobacco company Lorillard Inc. for $135 million followed by another acquisition in February 2014 by Altria Group Inc. of Green Smoke for $150 million. Wells Fargo analyst Bonnie Herzog estimates that eCig sales may rise from $1 Billion in 2013 to $10 billion over the next three years.

mCig, Inc. (OTCQB:MCIG) has positioned itself as a first mover at the intersection of these two trends and hopes to create shareholder value by making the mCig® one of the leading choices for electronic consumption of plant material. - See more at: http://www.mcig.org/investors/investor-opportunity-subpage/

Safe Harbor Statement

Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Any forward-looking statements contained herein are based on current expectations, but are subject to a number of risks and uncertainties. The factors that could cause actual future results to differ materially from current expectations include, but are not limited to, risks and uncertainties relating to the Company's ability to develop, market and sell products based on its technology; the expected benefits and efficacy of the Company's products and technology; the availability of substantial additional funding for the Company to continue its operations and to conduct research and development, and future product commercialization; and the Company's business, research, product development, regulatory approval, marketing and distribution plans and strategies.

CONTACT: Paul Rosenberg CEO 1 (425) 652-5946Source:mCig, Inc.