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EGC Group's Holiday Retail Report Reveals New Consumer Expectations

MELVILLE, N.Y., Nov. 19, 2014 (GLOBE NEWSWIRE) -- EGC Group, a full service integrated marketing and digital agency, released the results of its 2014 Holiday Marketing Insights, spotlighting key challenges and opportunities for retailers this season. According to the report, as consumers become increasingly tech savvy and busy, their expectations for seamless experiences from in-store to digital are on the rise.

Despite shaky consumer confidence this year, retail experts predict a 4.1% increase in spending this year, a full percentage point increase over last year's actual increase. At the same time, 98% of consumers say they expect consistent experiences across all brand touchpoints, but only 1% of customers say they feel vendors consistently meet their expectations. Trends indicate that customer experience is set to trump price and even product as the key brand differentiator for consumers within the next six years.

Retailers must approach customer service from an omnichannel experience, ensuring consistency and ease of use for busy consumers. Consumers report they're willing to pay more for great experiences with brands and these experiences are the key factor in developing brand loyalty.

"We're seeing innovators this year who really understand how to seamlessly weave their digital and in-store strategies," notes EGC's Managing Partner Nicole Larrauri. "The key is to winning and nurturing brand loyalty today is developing brand strategies from a truly integrated approach."

To access the full report and EGC Group's Top 5 Marketing Tips for the 2014 Holiday Season, visit http://www.egcgroup.com/2014-holiday-marketing-insights.

ABOUT EGC GROUP:

EGC Group is a full-service integrated marketing and digital agency based in New York. It was formed in 1985 and is ranked one of the Top Advertising Agencies in the U.S. by Advertising Age. Recently awarded as an Inc. 500/5000 honoree, EGC Group was also named to "The Agency 100," The Agency Post's annual list that ranks the top 100 fastest growing agencies in the United States. The company's clients include industry leaders in consumer products, finance, retail, education, hospitality and healthcare. www.egcgroup.com

CONTACT: Media Contact: Kerry Gillick-Goldberg 516.455.3179

Source:The EGC Group