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Independence Blue Cross launches "Fearless Is" social media sweepstakes

PHILADELPHIA, PA., Nov. 19, 2014 (GLOBE NEWSWIRE) -- Independence Blue Cross (Independence) is showing consumers what living fearless is all about through the company's new Facebook sweepstakes. The "Fearless Is" sweepstakes builds on the spirit of Independence's Live Fearless ad campaign and provides participants a chance to win a one-of-a-kind prize from the Philadelphia Phillies, the Philadelphia Flyers, Be Well Philly, or Chef Marc Vetri.

Take a chance. Live life to the fullest.

Four exclusive prizes give sweepstakes entrants the chance to make an extraordinary, Philadelphia memory.

  • Pitch for the Phillies. One winner will throw out the first pitch at a Phillies game in 2015. The winner will get two tickets to the game along with the opportunity to attend batting practice with the team. In addition, the winner will have the chance to visit the Phillies' home ballpark in the off-season to use the indoor batting cages, run the bases, and pitch in the bullpen.
  • Suit up for the Flyers. One winner and a friend will get closer to the Flyers than ever before with tickets to either the January 15 or February 19 game and seats on the Flyers' home bench while the team warms up. The prize package also includes a tour of the Flyers' facilities, such as the radio booth, press box, and coaches' press conference. The winner will also have the opportunity ride the Zamboni between periods.
  • Conquer Broad Street. The Blue Cross Broad Street Run prize package gives one winner guaranteed entry to the run, access to a personal coach, new running shoes and race day attire, a post-race celebration, and a feature in an upcoming issue of Philadelphia magazine.
  • Test your Taste Buds. Award-winning Chef Marc Vetri serves up a three-course, adventurous, palate-kicking menu at his restaurant Amis for the winner and three guests, who will also have the opportunity to meet and greet the chef himself.

Residents of Pennsylvania, New Jersey, and Delaware can enter the "Fearless Is" sweepstakes by visiting the Independence Facebook page at www.facebook.com/ibx, selecting which experience they would most like to win, and completing the entry form.

NO PURCHASE NECESSARY. The sweepstakes is open to legal residents of Pennsylvania, New Jersey, and Delaware who are 18 years or older. It begins 12:00 a.m. ET 11/19/14 and ends 11:59 p.m. on 12/14/14. Subject to Official Rules at http://shout.lt/Ljg2. Void outside of the states listed above and where prohibited.

This Sweepstakes is in no way sponsored, endorsed, or administered by, or associated with Facebook, Inc. ("Facebook"). By entering, contestants understand that they are providing information to Independence Blue Cross and not to Facebook.

About Independence Blue Cross

Independence Blue Cross is the leading health insurance organization in southeastern Pennsylvania. With our affiliates, we serve more than 9 million people in 25 states and the District of Columbia. For more than 75 years, we have been enhancing the health and wellness of the people and communities we serve by delivering innovative and competitively priced health care products and services; pioneering new ways to reward doctors, hospitals, and other health care professionals for coordinated, quality care; and supporting programs and events that promote wellness. To learn more about how we're changing the game, visit www.ibx.com. Connect with us on Facebook at ibx.com/facebook and on Twitter at @ibx. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.

CONTACT: Kathleen Conlon 215-241-4576 Kathleen.Conlon@ibx.com

Source:Independence Blue Cross