Lead Conversion Landmines and How to Avoid Them

FOSTER CITY, Calif., Nov. 19, 2014 (GLOBE NEWSWIRE) -- Conversica, the leading provider of sales conversion management software for marketing, inside sales and sales organizations, has published an infographic defining the five common lead conversion landmines and how to recognize and avoid these threats to an organization's sales revenues. A complimentary copy of the infographic can be downloaded at www.conversica.com/landmines.

A sales representative can spend up to 80 percent of their time prospecting leads and only 20 percent closing them, despite the fact that marketing organizations are handing off a high volume of leads. The problem lies in lead qualification inefficiencies and no accurate, automated way to determine purchase intent. As a result, reps are typically overwhelmed, good sales opportunities are being missed and sales conversion rates are low.

Conversica's infographic covers the process inefficiencies that threaten sales conversion rates, including:
• Why relying on lead scoring is not enough
• Why it is challenging for sales to sort leads and prioritize follow-up
• Why it's possible to have a high volume of leads, but decreased or flat sales revenue
• Why sales teams unknowingly miss hot sales opportunities

"The best sales representatives are more concerned about lead quality, not lead quantity," said Mark A. Bradley, chief executive officer at Conversica. "Conversica's application provides an effective, automated solution to this age-old challenge so marketing can hand off pre-qualified leads with purchase intent, enabling reps to spend 80 percent of their time closing hot leads, instead of chasing dead ones."

A complimentary copy of the Conversica infographic, "Lead Conversion Landmines and How to Avoid Them", can be downloaded for a limited time at www.conversica.com/landmines.

About Conversica

Conversica is the leading provider of sales conversion management software for marketing, inside sales and sales organizations. Presented as a customized online persona, the application automatically contacts, engages, nurtures, qualifies and follows up with leads via natural, two-way email conversations until the lead converts into an opportunity or opts out. Used by more than 7,500 sales representatives worldwide, Conversica maximizes sales opportunities by optimizing sales team productivity and has helped create more than US$7.6 billion in sales revenue.

Conversica is a portfolio company of Kennet Partners and is headquartered in Foster City, California. To learn more, visit www.conversica.com and follow us on Google+, YouTube, Facebook, LinkedIn and Twitter.

A photo accompanying this release is available at:

CONTACT: Michael E. Donner SVP, Chief Marketing Officer Conversica +1 (888) 778 1004 michaeld@conversica.com

Source: Conversica