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As retailers flood shoppers' devices with the latest promotions, it can be difficult to make a brand's message stand out through all the noise. So some retailers are thinking outside the mailbox, bringing a wave of cool new technologies to the market over the last year.
"Retailers have got to change," said Steve Semenzato, co-founder and vice president of business development for Cortexica, the company behind visual search technology. "The more innovation that they can [manage], the higher the value the company is perceived as having."
That's reigned true for the retail industry this year, with analysts naming tech-focused brands among their favorites. Those include Macy's and Nordstrom, which have seen their shares rise 23 percent and 19 percent over the past year, respectively.
To see of some of the coolest retail technologies that have launched over the past year, click ahead.
—By CNBC's Krystina Gustafson
Posted 20 Nov. 2014