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Electronics: This year's most popular tech toys

An estimated 95 million Americans will shop on Black Friday, and they want consumer electronics in their carts.

Analysts say TVs, smartphones, and video games and consoles, will be top-selling items. In particular, the 4K TV, an ultra high-def system, is expected to be popular.

An attendee poses next to Samsung's 110-inch UHD television at the 2014 International CES at the Las Vegas Convention Center.
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An attendee poses next to Samsung's 110-inch UHD television at the 2014 International CES at the Las Vegas Convention Center.

"If you want to sell televisions to the American public, then you need two things," said Stephen Baker, an analyst at NPD. "They need to be as big as they can afford, and they need to have the best picture that they want. The 4K addresses that. It's the state of the art of the picture."

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If 4K is a hit, that's good news for Samsung, which controls about 50 percent of the market, according to NPD. Samsung now sells several 4K models for less than $2,000.

Cameras from GoPro are also seen as big seller this year. GoPros now start at $130 and go up to about $500. "They dominate the category," Baker said of GoPro. "We have seen promotions on some of their older models for this holiday. We think they will have another big, big holiday just like they did last year."