Global Multichannel Campaign Management (Advertisers, Publishers, Enterprise) Market - Forecasts and Analysis (2014 -2019)

Dublin, Dec. 1, 2014 (GLOBE NEWSWIRE) -- Research and Markets ( has announced the addition of the "Multichannel Campaign Management Market by Software, by Service, by End Users, Vertical and Region - Market Forecasts and Analysis (2014 -2019)" report to their offering.

Nowadays, companies need new and innovative techniques to market their products due to rise in competition. Multichannel campaign management (MCM) helps companies to create, re-write, and communicate offers to both inbound and outbound customers. It also assists to interact with prospects and customers through different online and offline channels in an appropriate way that is consistent.

Websites, mobile, direct mail, social media, call centers, and email, are a few range of channels through which companies are able to define and campaign their offers. The level of performance of MCM solutions is rising; as a result it helps companies and suppliers to make future campaigning plans in order to eliminate the upcoming challenges. Multichannel campaign management market enables companies to study the buying patterns of customers, how they get aware about the products, and what eventually leads them to buy any product.

The adoption rate of these solutions is increasing in the APAC region due to the expansion of business operations and awareness amongst the businesses to manage the marketing campaigns and the need to manage the customers across all the channels. Fundamentally, multichannel campaign management market solutions are applied to various activities of marketing and sales such as retaining of customers and their acquisition, cross-selling and up-selling, loyalty and customer experience management, sales and performance management, and other activities. It helps companies to localize customer's data so that they can provide relevant information about the products and services in the vicinity and study customers buying and selecting patterns.

The multichannel campaign management is extensively used in a wide range of verticals such as retail, BFSI, pharmaceuticals and healthcare, transportation, travel and tourism, telecomand and IT, media and entertainment, and other verticals. This type of campaign management platforms are being rapidly deployed on-demand and this type of deployment is expected to grow faster than on-premise deployment from 2014 to 2019.The multichannel campaign management market is expected to grow from $1.13 billion in 2014 to $2.70 billion by 2019 at a Compound Annual Growth Rate (CAGR) of 19.0% from 2014 to 2019.

Key Topics Covered:

1 Introduction

2 Research Methodology

3 Multichannel Campaign Management Market: Executive Summary

4 Premium Insights

5 Multichannel Campaign Management Market: Overview

6 Multichannel Campaign Management Market: Industry Trends

7 Multichannel Campaign Management Market By Software

8 Multichannel Campaign Management: Market By Deployment Type

9 Multichannel Campaign Management Market By Services

10 Multichannel Campaign Management Market By End Users

11 Multichannel Campaign Management Market By Verticals

12 Geographical Analysis

13 Competitive Landscape

14 Company Profiles

15 Appendix

Companies Mentioned:

  • Adobe Systems
  • Experian
  • IBM
  • Infor
  • Marketo
  • Oracle
  • SAP AG
  • SAS Institute, Inc.
  • Salesforce.Com, Inc.
  • Teradata

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Source:Research and Markets