A former designer at Google took to the blog site Medium to explain—in strong but not virulent language—that the company has uncharacteristically missed a big opportunity with Google+, its three-year-old answer to Facebook.
The former employee, Chris Messina, said in his somewhat lengthy post that the company has missed so many opportunities to make a unique, industry leading product with Google+ that it's hard to understand what purpose the platform still serves.
Or, as Messina put it: "So what the f*** is Google+ for anyway?"
With privacy both an important and misunderstood concept in cyberspace, Messina wrote that the Google's lack of strategic thinking means that the development of online identity—with all its positive and negative connotations—has been essentially ceded to Facebook.
Google did not respond to a request for comment. Read the entire post here.
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This story has been updated to correctly reflect Messina's role at when he was at Google.