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Mecox Lane Announces Appointment of New Director

SHANGHAI, China, Dec. 3, 2014 (GLOBE NEWSWIRE) -- Mecox Lane Limited ("Mecox Lane" or the "Company") (Nasdaq:MCOX), a multi-brand and multi-channel retailer of health, beauty and lifestyle products, today announced the resignation of Mr. Frank Yifan Li from the board of directors of the Company, and the appointment of Ms. Yang Wang as a director of the Company, effective November 21, 2014.

Ms. Yang Wang has served as the executive vice president of Sanpower Group since 2013, and is mainly responsible for cross-border investment execution. Prior to joining Sanpower Group, Ms. Wang was an investment banker in Hong Kong at Citigroup from 2009 to 2011 and Barclays from 2009 to 2013, where she assisted a number of Chinese companies with their overseas IPOs and acquisitions. From 2006 to 2007, Ms. Wang worked at the World Bank's International Finance Corporation (IFC) Beijing office where she advised on equity investments across various sectors in China. Ms. Wang received an MBA degree, with honors, from the Wharton School, University of Pennsylvania, and a master's degree in finance from Peking University.

About Mecox Lane Limited

Mecox Lane Limited (Nasdaq:MCOX) is a multi-brand and multi-channel retailer in China. Since the Company's founding in 1996 and its listing on the Nasdaq Global Select Market in 2010, Mecox Lane has focused on the evolving fashion and lifestyle needs of China's young women through multiple retail channels. As part of a strategy shift under new management and in response to current market trends, the Company focuses on providing its broad base of urban and upwardly mobile customers with health and beauty products that are in step with their increasingly wellness-focused lifestyles. For more information on Mecox Lane, please visit http://ir.mecoxlane.com.

Safe Harbor: Forward Looking Statements

This press release contains forward-looking statements made under the "safe harbor" provisions of Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements can be identified by terminology such as "may," "will," "expects," "anticipates," "future," "intends," "plans," "believes," "aims," "estimates," "confident," "likely to" and similar statements. Among other things, the quotations from management in this press release, as well as the Company's strategic and operational plans, contain forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company's business strategies and initiatives as well as its business plans; the Company's future business development, results of operations and financial condition; changes in the Company's revenues and cost or expense items; the Company's expectations with respect to increased revenue growth and its ability to sustain profitability; the Company's products under development or planning; the Company's ability to attract customers and further enhance its brand recognition; trends and competition in the industry in which the Company operates; the failure of the markets to grow at the projected rates; the rapidly changing nature of the industry in which the Company operates; and significant uncertainties of any projections or estimates relating to the growth prospects or future condition of the market. If any one or more of the assumptions underlying the market data turns out to be incorrect, actual results may differ from the projections based on these assumptions. You should not place undue reliance on these forward-looking statements. Further information regarding these and other risks is included in the Company's annual report on Form 20-F as well as in its other filings with the Securities and Exchange Commission. All information provided in this press release is current as of the date of the press release, and the Company undertakes no duty to update such information, except as required under applicable law.

CONTACT: For investor and media inquiries please contact: In China: Christina Hou Mecox Lane Limited Tel: +86-21-3108-1111 Ext. 8161 Email: ir@mecoxlane.com Nicholas Manganaro Ogilvy Financial, Beijing Tel: +86-10-8520-6139 Email: mcox@ogilvy.com In the U.S.: Justin Knapp Ogilvy Financial, U.S. Tel: +1-646-460-9989 Email: mcox@ogilvy.com

Source:Mecox Lane Limited