Millions of viewers across the country will tune in Wednesday night to watch the iconic Christmas tree lighting at Rockefeller Center.
Although the spectacle is sure to add even more sparkle to the New York City skyline, that's not the only New York spot showing its love for over-the-top holiday décor.
Over the past few weeks, retailers across the island of Manhattan have lifted the curtains on their extravagant holiday window displays, which bring the holidays to life—and draw shoppers to the store—through high-tech exhibits.
Among them, a journey through the universe at Macy's, a modern take on classic fairy tales at Saks and interactive gaming at Bloomingdale's.
"It's cool to think that this sort of structural thing that was the store is not as hard and fast and structured as you would think," said Jeremy Bergstein, founder of The Science Project, which powered Bloomingdale's windows. "Bricks can't contain it."
Click ahead for a glimpse of retailers' holiday window displays for the 2014 season.
—By CNBC's Krystina Gustafson
Posted 03 Dec. 2014
Rapunzel, Rapunzel, let down your hair. Saks' windows tapped into this and other classic fairy tales, which were portrayed in an art deco style. In addition to Rapunzel, who uses her hair to swing around the Empire State Building, there is Cinderella attending a ball at Saks Fifth Avenue, and Rumpelstiltskin spinning straw into gloomy subway tunnels. Here, Snow White is tempted by what is most certainly the best-dressed apple saleswoman to ever hit Times Square.
Barneys tapped into the world of Baz Luhrmann, director of the recent film adaptation of "The Great Gatsby." Behind its windows, classic woodland creatures such as the "True Owl," which speaks about wisdom and truth, come to life. Combined, the windows are meant to represent truth, beauty, freedom and love.
Bergdorf Goodman looked to the art world this holiday, drawing inspiration from literature, architecture, theater, painting and music. In this image, part of the theater display, a performer makes a grand entrance amid flashing light bulbs and neon pulses.
Macy's holiday windows tell the story of a young boy who, through the powers of a magical telescope, experiences Christmas on other planets. The six windows on Broadway feature scenes from different planets, and an interactive game. Seen here, Santa's sleigh in flight.
For the first time, Lord & Taylor fused video technology into its window displays, which portray a journey through an enchanted mansion. One colorful scene, pictured here, features mythical fairies and fake butterflies.
Bloomingdale's high-tech windows, powered by The Science Project, combined elegance with technology by incorporating fashion, games and a social media feed.
By pulling up the retailer's mobile site, shoppers can use their smartphones as a controller, and play games that appear in the store windows. One of these games has players track a gift box that has a bow inside as they shuffle around. Winners can redeem prizes, such as hot chocolate, in-store.
"What we really wanted to do was drive people into the store," The Science Project's Bergstein said.
Tiffany's holiday windows travel back in time to New York City in the 1950s and 1960s. The scenes feature iconic Manhattan landmarks, such as families ice skating at Rockefeller Center and couples exploring Times Square. This scene showcases the Empire State Building as its backdrop—lit up in Tiffany blue, of course.
A golden gate marks the entryway to Henri Bendel's enchanted garden. The concept is carried from the windows into the store, including its iconic two-story tree inside the atrium.