Cartesian Launches Managed Analytics to Help MVNOs Drive Customer Engagement and Value

LONDON and OVERLAND PARK, Kan., Dec. 4, 2014 (GLOBE NEWSWIRE) -- Cartesian™ (Nasdaq:CRTN), a specialist provider of consulting services and managed solutions to the global communications, technology and digital media industries, today announced the launch of its managed analytics offerings for mobile virtual network operators (MVNOs). As the MVNO model evolves, service providers need to seek new approaches to increase customer engagement and drive growth.

Built on Cartesian's award-winning Ascertain® platform, Cartesian's Managed Analytics solution provides the ability for MVNOs and sub-brands to cost-effectively gather real-time insights and business intelligence from disparate systems and data warehouses across the business. Cartesian's solution builds on more than 10 years of practical experience, helping numerous clients understand wholesale opportunities and business models for MNOs, MVNOs and MVNEs. Cartesian MVNO work extends through the US, Europe, Middle East, Asia and Africa, and across a wide range of segments including retail, fixed operator, media, ethnic and enterprise.

"MVNO and sub-brand entrants worldwide must seek new ways to innovate, differentiate and minimize their cost bases, as they increasingly move away from the traditional Telco model. To ensure longevity there is a need to use analytics and digital toolsets to increase customer engagement and ultimately customer lifetime value," states Mike Greening, VP with Cartesian. "While many players are starting to digitize elements of the customer experience, there remains a long way to go in order to fully capture the potential of this transformational activity. Real-time access to mission-critical data and insights provides an untapped opportunity for MVNOs to optimise their sales and operational performance."

Leveraging Cartesian's Managed Analytics modules, such as Sales & Marketing, Customer Value Management, Network Expansion and Product Management, the company can address client-specific use cases to rapidly deliver transparent and actionable insights so that MVNOs can more effectively compete and manage their streamlined operations.

For many years Cartesian has been providing rapidly scalable launch and in-life support for both MVNO entrants and mobile operators seeking to host MVNOs and sub-brands. From initial strategy and business case sign-off, through to technical design, build and commercial implementation Cartesian has provided end to end support for its MVNO clients.

About Ascertain:

Ascertain is an award-winning, proven proprietary software platform that has been deployed at numerous communications providers over its thirteen-year history. Ascertain-enabled solutions are designed to address specific industry challenges and combine best-in-class technology with years of industry experience to solve some of our clients' most challenging problems. http://www.cartesian.com/offerings/managed-solutions/#ascertain

About Cartesian, Inc.

Cartesian, Inc. (Nasdaq:CRTN) is a specialist provider of consulting services and managed solutions to leaders in the global communications, technology and digital media industries. Cartesian provides consulting in strategy, execution and managed solutions to clients worldwide. The company has offices in Boston, Kansas City, London, New York and Washington. For more information about the company and its services, visit www.cartesian.com.

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Source:Cartesian, Inc.