Retail snapshot: Who's winning on and offline

There's no question that integrating the online and physical shopping experiences can be table stakes for retailers. Then why are so many still playing catch up?

According to data compiled by think thank L2, a number of big-name retailers still do not offer the option for shoppers to buy online and pick up in store, despite the fact that it can lower their shipping costs and, potentially, spur impulse purchases when a customer picks up the order.

Even fewer big box and department stores are able to ship items directly from their stores, failing to tap into what's perhaps their biggest advantage over Amazon—an established distribution network.

Read MoreBricks-and-mortars aim to gain on Amazon pain

And while companies including Target and Wal-Mart are experimenting with same-day delivery options, retailers have yet to crack the code on how to offer this service in an effective and cost-efficient way.

"While consumer expectations for omnichannel fulfillment are high, most big box brands have been slow to blend channels," according to L2.

Although retailers' individual abilities run the gamut, office supply stores, electronics stores and department stores tend to be the most sophisticated, according to L2. Grocery and specialty retailers have been the biggest laggards, with only 12 of the 82 specialty stores examined by L2 offering the buy online, pick up in store option. Only three offer the option to reserve online and pick up in store.

Read MoreBig box stores big problem? They're just 'average'

Still, it's important to note that retailers have gained substantial ground over the past year. Macy's, for example, expanded its buy online, pick up in store to all of its locations.

To see a list of which services are offered by the major big box and department stores, see below. Keep in mind, some of these initiatives are still being tested—for instance, Kohl's buy online, pick up in store program—may not be available at all locations.

TABLE Retail store pickup online or in store 141201

&nbsp; BUY Online<br> PICKUP In-<br>Store? RESERVE Online <br>Pay &amp; Pickup<br> In-Store? Same-day<br> Delivery/<br> Shipping? Ship-from-<br>Store<br> (fulfill from<br> store inventory)
Burlington Coat Factory<div class="no-offer">x</div><div class="no-offer">x</div><div class="no-offer">x</div><div class="no-offer">x</div>
Marshalls<div class="no-offer">x</div><div class="no-offer">x</div><div class="no-offer">x</div><div class="no-offer">x</div>
Ross<div class="no-offer">x</div><div class="no-offer">x</div><div class="offer"></div><div class="no-offer">x</div>
TJ Maxx<div class="no-offer">x</div><div class="no-offer">x</div><div class="no-offer">x</div><div class="no-offer">x</div>
Jo-Ann Stores<div class="no-offer">x</div><div class="no-offer">x</div><div class="no-offer">x</div><div class="no-offer">x</div>
Michaels Stores<div class="offer"></div><div class="no-offer">x</div><div class="no-offer">x</div><div class="no-offer">x</div>
CVS<div class="no-offer">x</div><div class="no-offer">x</div><div class="no-offer">x</div><div class="no-offer">x</div>
Rite Aid<div class="no-offer">x</div><div class="no-offer">x</div><div class="no-offer">x</div><div class="no-offer">x</div>
Walgreens<div class="offer"></div><div class="offer"></div><div class="no-offer">x</div><div class="offer"></div>
Best Buy US<div class="offer"></div><div class="no-offer">x</div><div class="offer"></div><div class="offer"></div>
RadioShack<div class="offer"></div><div class="no-offer">x</div><div class="no-offer">x</div><div class="offer"></div>
DSW Stores<div class="offer"></div><div class="no-offer">x</div><div class="no-offer">x</div><div class="offer"></div>
Dollar General<div class="no-offer">x</div><div class="no-offer">x</div><div class="no-offer">x</div><div class="no-offer">x</div>
Dollar Tree<div class="offer"></div><div class="no-offer">x</div><div class="no-offer">x</div><div class="no-offer">x</div>
Family Dollar<div class="no-offer">x</div><div class="no-offer">x</div><div class="no-offer">x</div><div class="no-offer">x</div>
Kmart<div class="offer"></div><div class="offer"></div><div class="no-offer">x</div><div class="offer"></div>
Target<div class="offer"></div><div class="no-offer">x</div><div class="offer"></div><div class="offer"></div>
Toys R Us<div class="offer"></div><div class="offer"></div><div class="no-offer">x</div><div class="offer"></div>
Walmart US<div class="offer"></div><div class="offer"></div><div class="offer"></div><div class="offer"></div>
Home Depot<div class="offer"></div><div class="no-offer">x</div><div class="offer"></div><div class="offer"></div>
Lowe's<div class="offer"></div><div class="no-offer">x</div><div class="offer"></div><div class="offer"></div>
Bed Bath & Beyond<div class="no-offer">x</div><div class="offer"></div><div class="no-offer">x</div><div class="no-offer">x</div>
Container Store<div class="offer"></div><div class="no-offer">x</div><div class="offer"></div><div class="offer"></div>
HomeGoods<div class="no-offer">x</div><div class="no-offer">x</div><div class="no-offer">x</div><div class="no-offer">x</div>
Pier 1 Imports<div class="offer"></div><div class="no-offer">x</div><div class="no-offer">x</div><div class="offer"></div>
Office Depot<div class="offer"></div><div class="no-offer">x</div><div class="offer"></div><div class="offer"></div>
OfficeMax<div class="offer"></div><div class="no-offer">x</div><div class="no-offer">x</div><div class="no-offer">x</div>
Staples<div class="offer"></div><div class="no-offer">x</div><div class="no-offer">x</div><div class="no-offer">x</div>
Petco Animal Supplies<div class="no-offer">x</div><div class="no-offer">x</div><div class="no-offer">x</div><div class="no-offer">x</div>
Petsmart<div class="offer"></div><div class="no-offer">x</div><div class="no-offer">x</div><div class="no-offer">x</div>
Cabela's<div class="offer"></div><div class="no-offer">x</div><div class="no-offer">x</div><div class="offer"></div>
Dick's Sporting Goods<div class="no-offer">x</div><div class="offer"></div><div class="no-offer">x</div><div class="offer"></div>
Sports Authority<div class="no-offer">x</div><div class="no-offer">x</div><div class="no-offer">x</div><div class="offer"></div>
BJ's Wholesale Club<div class="no-offer">x</div><div class="no-offer">x</div><div class="no-offer">x</div><div class="no-offer">x</div>
Costco<div class="no-offer">x</div><div class="no-offer">x</div><div class="offer"></div><div class="no-offer">x</div>
Sam's Club<div class="no-offer">x</div><div class="offer"></div><div class="no-offer">x</div><div class="no-offer">x</div>
Belk<div class="no-offer">x</div><div class="no-offer">x</div><div class="no-offer">x</div><div class="no-offer">x</div>
Dillards<div class="no-offer">x</div><div class="no-offer">x</div><div class="offer"></div><div class="no-offer">x</div>
JC Penney<div class="offer"></div><div class="no-offer">x</div><div class="no-offer">x</div><div class="no-offer">x</div>
Kohl's<div class="offer"></div><div class="no-offer">x</div><div class="offer"></div><div class="offer"></div>
Macy's<div class="offer"></div><div class="no-offer">x</div><div class="offer"></div><div class="offer"></div>
Sears Domestic<div class="offer"></div><div class="offer"></div><div class="offer"></div><div class="offer"></div>
Bon-Ton<div class="no-offer">x</div><div class="no-offer">x</div><div class="no-offer">x</div><div class="no-offer">x</div>
Barneys New York<div class="no-offer">x</div><div class="no-offer">x</div><div class="no-offer">x</div><div class="no-offer">x</div>
Bergdorf Goodman<div class="offer"></div><div class="no-offer">x</div><div class="no-offer">x</div><div class="offer"></div>
Bloomingdale's<div class="offer"></div><div class="no-offer">x</div><div class="offer"></div><div class="no-offer">x</div>
Neiman Marcus<div class="offer"></div><div class="no-offer">x</div><div class="no-offer">x</div><div class="offer"></div>
Nordstrom<div class="offer"></div><div class="no-offer">x</div><div class="no-offer">x</div><div class="offer"></div>
Saks Fifth Avenue<div class="no-offer">x</div><div class="no-offer">x</div><div class="no-offer">x</div><div class="offer"></div>
Lord & Taylor<div class="no-offer">x</div><div class="no-offer">x</div><div class="no-offer">x</div><div class="offer"></div>
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