– This is the script of CNBC's news report for China's CCTV on December 9, Tuesday.
Welcome to the CNBC Business Daily.
It's 2 degrees celsius in New York.
And you might wanna bundle up if you're there.. maybe in those festive holiday sweaters.
They're not just for teachers anymore.
Ugly sweater holiday parties are only growing in number with real retailers competing with your grandma's closet to sell you a brand new ugly sweater.
In fact at Fanatics, the largest online sports merchandise retailer, the sports-team versions of ugly sweaters were among the top selling items on Cyber Monday.
Crafter website Etsy is crawling with them and the volume of ideas from Pinterest to make your own are overwhelming.
Many may find them objectionable, but as CNBC's Courtney Reagan reports, it's big business.
HERE IN THE U.S., NEARLY EVERYONE HAS A FAMILY MEMBER WHO PROUDLY BUSTS OUT THE HOLIDAY SWEATERS EVERY YEAR...NOW MANY MORE AMERICANS JOINING THAT CRAZY AUNT...THOUGH NOT FOR THE SAME REASONS.
THIS WAS THE SCENE FROM OVER THE WEEKEND, AT AN "UGLY SWEATER PARTY" IN NEW JERSEY...
THIS CROWD IS A WEEK AHEAD OF "NATIONAL UGLY CHRISTMAS SWEATER DAY" COMING UP ON DECEMBER 12TH. NPD'S CHIEF INDUSTRY ANALYST MARSHAL COHEN SAYS THE "UGLY HOLIDAY SWEATER" TREND IS AN EXAMPLE OF THE BULLDOG THEORY...SO UGLY, IT'S CUTE OR FUN. YOU CAN MAKE YOUR OWN WITH A KIT OR SUPPLIES FROM CRAFT RETAILERS USING PINTEREST AS GUIDE.
YOU CAN RENT ONE FROM "RENT THE RUNWAY". RETAILERS FROM MACY'S TO FOREVER 21 AND URBAN OUTFITTERS ARE GIVING SALVATION ARMY, GOODWILL AND YOUR FIRST GRADE TEACHER'S CLOSET SOME COMPETITION WHEN IT COMES TO FINDING THE PERFECT, UGLY CHRISTMAS SWEATER.
GOOGLE SAYS WHILE SEARCHES FOR "UGLY CHRISTMAS SWEATER" GO UP EVERY YEAR, SEARCHES ARE UP 500% THIS YEAR...THE STATES WITH THE MOST SEARCH INTEREST OVER THE LAST 30 DAYS: PENNSYLVANIA, NEW YORK, TEXAS, CALIFORNIA.
FANATICS, THE LARGEST ONLINE RETAILER OF SPORTS MERCHANDISE, SOLD OUT OF THE BEST, MOST POPULAR "UGLY CHRISTMAS SWEATER" TEAMS, WITH SALES SPIKING 50% BLACK FRIDAY WEEK, OVER THE WEEK PRIOR. GROUPON HAS SOLD 40-THOUSAND UGLY SWEATERS THIS SEASON.
RETAILERS BETTER CASH IN WHILE THEY CAN....JUST 2 YEARS AGO THIS WAS AN UNDERGROUND TREND AMONG COLLEGE KIDS HOSTING "UGLY CHRISTMAS SWEATER" PARTIES AND SLEEPOVERS. NPD'S COHEN SAYS NOW THAT IT'S GOTTEN "EXPOSED" TO THE GENERAL PUBLIC IT MAY ONLY LAST A YEAR OR TWO MORE. BACK TO YOU.
I'm Chen Qian, reporting from CNBC's Asian headquarters.