"They come here with bargains in their heads, and fire in their eyes!" Scott Simms exhorted his unseen employees in a video on YouTube that's gone viral. "We're more than just a store: This is a team! This is a family! This is Target!"
Gerard Butler, who declared something similar ("This is Sparta!") in "300" would be proud. And Alex, the Target employee who garnered millions of Twitter followers after his swoony photo was posted on the Internet in November (and who may have been a marketing ploy), may have some competition.
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And for the cynical out there who tend to suspect there's something more behind this sort of viral clip, take heart: A Target rep denied this was a marketing scheme and told TODAY.com, "One of our favorite parts of the holiday is watching our entire Target team bring the season to life in their own way. We want them to have fun, because we know when our team is having fun, so are our guests. Our team member Scott is one of countless team members who help make Target uniquely Target. We have long said that Thanksgiving weekend is to retail what a championship game is to sports. Scott is clearly quite a team player."
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