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With .SOFTWARE and .AUCTION, Programmers and Resellers Get Their Piece of the Internet Pie

KIRKLAND, Wash., Dec. 10, 2014 (GLOBE NEWSWIRE) -- Rightside (Nasdaq:NAME), a leading provider of domain name services that advance the way businesses and consumers define and present themselves online, today announced the launch of .SOFTWARE and .AUCTION, two new web extensions that expand Rightside's growing portfolio of unique Top Level Domains (TLDs).

There are almost a million software developers in the U.S. alone, and the U.S. Bureau of Labor Statistics projects the profession to grow by 22 percent in the next seven years. "The software industry has had an immeasurable impact on how people live," said Wayne MacLaurin, Chief Technology Officer of Rightside. "Software is what makes the internet possible, and now the .SOFTWARE domain gives this industry an online place of its own." It also gives the individual engineers, developers, and retailers that make up the industry a new way to set themselves apart and make their expertise known to the world.

Rightside is also introducing .AUCTION, intended to help create memorable destinations for resellers and others promoting online and offline sales. The new .AUCTION domain is becoming available to the online auction industry following eBay Marketplaces' recent report of 149 million active buyers worldwide. High-end auction houses, auctioneers, and non-profit organizations that host charity auctions are also expected to benefit from the new web-address options becoming available today.

The launch of .SOFTWARE and .AUCTION is the latest step in the evolution of the internet, where legacy TLDs such as .COM are being joined by hosts of other, more specific domains that match people's professions and interests. This evolution is especially influential for the software industry, a world of disruptive companies and scrappy entrepreneurs who flock to online chat rooms where the tech set can exchange ideas and talk shop. Having a TLD specific to them and their work gives software developers, designers, and hobbyists more online real estate to play with.

Established companies can use a .SOFTWARE or .AUCTION domain to improve visibility with new and existing clients at every point of contact — through online and offline ads, web and search traffic, signage, emails, and business cards. A freelancer or other individual can also benefit from a domain that conveys exactly the work that he or she is offering to do.

By making it easy to get a new web or email address ending in .SOFTWARE or .AUCTION, Rightside's retail registrar Name.com and other registrar partners give the software industry and auction providers and participants a better chance to connect with the people they want to reach.

About Rightside

Rightside™ inspires and delivers new possibilities for consumers and businesses to define and present themselves online. The company, with its affiliates, is a leading provider of domain name services, offering one of the industry's most comprehensive platforms for the discovery, registration, usage, and monetization of domain names. In addition to being a new gTLD registry operator, Rightside is home to some of the most admired brands in the industry, including eNom, Name.com, and NameJet (in partnership with Web.com). Headquartered in Kirkland, WA, Rightside has offices in North America, Europe, and Australia. For more information please visit www.rightside.co.

CONTACT: Media contact - Creation: Kate Loomis (206) 576-5508 press@rightside.coSource:Rightside Group