Most popular luxe vehicle is...The Ford F-Series?

Luxury car sales pick up speed
Luxury car sales pick up speed

Who says pickup trucks aren't glamorous?

New data from TrueCar forecast that the latest pickups from Ford and Ram will be the most popular models sold in 2014 among all vehicles with average transaction prices higher than $50,000.

Eight of the 10 best-sellers above that threshold are pickups or SUVs, and six are not luxury brands, according to TrueCar.

Ford's F-Series, the Chevy Silverado/GMC Sierra and Ram pickup are projected to sell a combined 350,000 vehicles above $50,000.

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It's easy to see why these trucks remain the profit drivers at the Big Three. Take the F-Series pickup.

2015 Ford F-150
Source: Ford Motor Company

TrueCar estimates Ford will sell more than 751,000 of the F-Series this year, with nearly 190,000 going for more than $50,000.

That means the best-selling vehicle in the country will generate about $32 billion in revenue, with nearly $11 billion coming from higher-end models, according to TrueCar projections.

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John Krafcik, president of TrueCar, said the results underscore the fact that people often misunderstand pickup trucks, which are no longer just for moving around. Instead, they have increasingly become high-end vehicles, he said.

Make/Model 2014 Volume forecast ATP $50k+ 2014 volume forecast
Ford F-Series751,062189,776
Ram Pickup430,77676,266
Mercedes Benz E-Class70,48267,006
Chevrolet Tahoe95,58066,945
Chevrolet Silverado516,81157,010
BMW 5-Series55,72747,312
Chevrolet Suburban54,38245,668
Mercedes Benz M-Class45,82843,010
BMW X542,99142,931
GMC Sierra207,21533,455

Source: TrueCar

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