Partnership Paves Way for Increased Presence of Marley Coffee in North America and South America
City Farm Coffee to Initially Focus on Distribution of Marley Coffee in Food Services and Convenience Stores in Colombia and Mexico
DENVER, Dec. 11, 2014 (GLOBE NEWSWIRE) -- Marley Coffee (OTCQB:JAMN) (www.marleycoffee.com), the sustainably grown, ethically farmed and artisan-roasted gourmet coffee company, has partnered with City Farm Coffee, a leading importer and distributor of coffee and related products, to serve as authorized distributor of its coffees in Colombia and Mexico.
City Farm Coffee will distribute Marley Coffee's complete product line of coffees, including its RealCup™ single-serve capsules, along with RealCup™ single serve brewers. All Marley Coffee RealCups will be updated to Keurig® Green Mountain K2.0 brewer compatibility in the first quarter of 2015. City Farm Coffee will initially focus on distributing Marley Coffee to the food service sector and to convenience stores, a popular venue for coffee customers in both countries. Subsequently, City Farm Coffee is planning to expand distribution of Marley Coffee to retail grocery stores in both countries.
In Colombia, City Farm Coffee and its strategic partner, LogiFoods SAS, cover approximately 90 percent of retail channels with regional distributors and offices in each of the most important cities. It also distributes to high-end restaurants throughout the country. In Mexico, City Farm Coffee has established commercial partnerships with several U.S. companies, and distributes to leading retail, warehouse and chain stores throughout the country.
Andrés Restrepo Uribe, Director Comercial of City Farm Coffee, said, "The Marley name has global recognition so we expect this will help attract loyal customers in Colombia and Mexico. We believe that customers in these two countries will be eager to sample the delightful array of Marley Coffee blends and formats."
Rohan Marley, Founder and Chairman of Marley Coffee, said, "I am happy to see that City Farm Coffee, with its dedication to honesty, responsibility, ethics and professionalism, will help us introduce our blends into Colombia and Mexico. We are confident the coffee lovers of these nations will enjoy what we have to offer."
Brent Toevs, CEO of Marley Coffee, added, "We are excited about shipping our first Marley Coffee RealCup capsules, blends and brewers into Colombia and Mexico, and expanding our presence in the international arena. We believe City Farm Coffee offers several competitive advantages that will help us expand in these international markets, including deep expertise and knowledge of our industry, an innovative distribution model, exclusive portfolio and partnerships with recognized brands and technological tools for efficiencies throughout the process. Further, as the single-serve market is relatively untapped in these markets, we believe the increased focus on premium coffees and the growth in consumer interest in single-serve coffees will result in a successful launch of the Marley Coffee brand."
About Jammin Java Corp., d/b/a Marley Coffee
Marley Coffee (corporate name Jammin Java Corp.) is a U.S.-based company that provides premium, artisan roasted coffee to the grocery, retail, online, service, hospitality, office coffee service and big box store industry. Under its exclusive licensing agreement with 56 Hope Road, the company continues to develop its coffee lines under the Marley Coffee brand. The company is a fully reporting company quoted on the OTCQB under the symbol "JAMN." Learn more at www.MarleyCoffee.com or visit the Investor Relations section at Investor.MarleyCoffee.com.
This Press Release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended (the "Acts"). In particular, the words "believe," "may," "could," "should," "expect," "anticipate," "estimate," "project," "propose," "plan," "intend," and similar conditional words and expressions are intended to identify forward-looking statements and are subject to the safe harbor created by these Acts. Any statements made in this news release about an action, event or development, are forward-looking statements. Such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the company. These risks and others are included from time to time in documents we file with the Securities and Exchange Commission ("SEC"), including but not limited to, our Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on our future results. Accordingly, you should not place undue reliance on these forward-looking statements. Although the company believes that the expectations reflected in the forward-looking statements are reasonable, it can give no assurance that its forward-looking statements will prove to be correct. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. The company takes no obligation to update or correct its own forward-looking statements, except as required by law or those prepared by third parties that are not paid by the company. The company's SEC filings are available at http://www.sec.gov.
CONTACT: Marley Coffee 303-396-1756
Source:Jammin Java Corp.