SFR to Improve Customer Journey with Cloudera Enterprise Data Hub

PARIS, France, Dec. 11, 2014 (GLOBE NEWSWIRE) -- Cloudera, the leader in enterprise analytic data management powered by Apache™ Hadoop®, today announced that SFR, France's second largest telecommunications operator, has implemented an integrated Big Data ecosystem combining the Cloudera-powered enterprise data hub (EDH) with its enterprise data warehouse (EDW).

As consumers and businesses transition to a fully digital world, SFR is optimizing its customer journey through the use of technology. After an evaluation of a number of vendors and Big Data technologies, SFR selected Cloudera to help improve its end-to-end customer experience.

Amy O'Conner, Big Data evangelist at Cloudera commented, "As the proliferation of LTE, OTT apps and multiple devices per account continue apace, the amount and types of data required to provide a customer with a personalized and high level of engagement presents a number of challenges for companies when it comes to analyzing such huge volumes of data in real time.

"By providing SFR with an integrated Big Data ecosystem that incorporates the Cloudera stack -- including components like Impala, Cloudera Search, and Sentry - along with other technologies like MongoDB, Syncsort and Qlik, SFR now has the capability to meet the full end-to-end requirements of any customer and their individual journey," O'Connor added.

SFR signed up for Cloudera Enterprise, Data Hub Edition in April this year and the initial project was delivered in three phases: July, September, and the final phase this month. Using its enterprise data hub (EDH), SFR is empowering employees across France to operate based on a centralized, real-time customer view, spanning multiple devices and data sources. For the first time, SFR has the capacity to ingest, store, and analyze log data, gleaning previously hidden customer insights by combining that data with other data sets

"With such an established and integrated Big Data ecosystem, the decision to choose Cloudera was a simple one for us, and there have been immediate benefits for our customers," commented Francois Nguyen, director of BI and Corporate IT, SFR. "Further, by augmenting our relational data warehouse environment with the Cloudera platform, our data warehouse will now deliver optimal performance for eight or nine years instead of warranting an upgrade every three years."

To learn more about SFR's enterprise data hub, read the success story:

About Cloudera

Cloudera is revolutionizing enterprise data management by offering the first unified Platform for Big Data, an enterprise data hub built on Apache Hadoop. Cloudera offers enterprises one place to store, access, process, secure, and analyze all their data, empowering them to extend the value of existing investments while enabling fundamental new ways to derive value from their data. Cloudera's open source Big Data platform is the most widely adopted in the world, and Cloudera is the most prolific contributor to the open source Hadoop ecosystem. As the leading educator of Hadoop professionals, Cloudera has trained over 27,000 individuals worldwide. Over 1,4​00 partners and a seasoned professional services team help deliver greater time to value. Finally, only Cloudera provides proactive and predictive support to run an enterprise data hub with confidence. Leading organizations in every industry plus top public sector organizations globally run Cloudera in production.

About SFR

With revenues of more than €10 billion in 2013, SFR is the second largest telecommunications operator in France. As a global operator, SFR responds to the needs of all its customers, whether members of the general public, professionals, businesses, local authorities or operators, providing mobile, fixed, internet and television services. As the owner of its infrastructures and with more than €1.5 billion annual investments, SFR is equipped with the most complete network, and is actively deploying very high speed fixed and mobile broadband in order to promote future use of its services.

SFR was the first to provide 4G in France to the general public and businesses in 2012. Its consumer offers are among the best in the marketplace, both for fixed services, with its Evolution box and its set-top box with Google Play and for the mobile segment, whether with its "Formules Carrées" full-service offers and its "Extra" included or with low cost offers called Red. SFR is also an expert for solutions in the fields of unified communications, Machine-to-Machine and cloud computing for businesses. SFR has more than 21 million mobile customers, including some 18 million subscribers, and more than 5 million high-speed home Internet subscribers. SFR is a fully-owned subsidiary of Vivendi and has around 9,000 employees.

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CONTACT: Press Contact: Deborah Wiltshire Cloudera +1 (650) 644-3900 ext. 5907

Source: Cloudera