POTOMAC, Md., Dec. 15, 2014 (GLOBE NEWSWIRE) -- Total Wine & More, America's largest independent retailer of fine wine, beer and spirits, recognizes the importance of responsible consumption and using a designated driver to get home safely after drinking alcohol. With an average of 140 deaths per year, New Year's Day is the second most deadly day for drivers. This holiday season, Total Wine & More customers will be encouraged not only to be a designated driver themselves, but to use the nation's largest designated driving service, BeMyDD, as an alternative.
Total Wine & More is featuring Jack Daniel's Honey in this program which was developed to promote the use of a designated driver this holiday season with a nationwide sweepstakes throughout 74 stores where Total Wine & More and BeMyDD operate. Customers can enter for a chance to win the grand prize of a Designated Driver for an entire year, or one of many free 3-hour rides. Customers can sign-up and learn more by going to www.bemydd.com/totalwine. In addition, everyone who signs up will be given $20 off their first ride with promotion code: TOTAL WINE.
BeMyDD is a new twist on transportation where, "We Drive Your Car, So You Don't Have To." Customers can reserve a professional driver to operate their own vehicle for a care-free night out. Two services are available:
- PERSONAL DRIVER SERVICE - Before going out, book a designated driver to drive you in your car anywhere you want to go – wait for you – and take you home when ready. A personal driver is only US$14-US$19.50 per hour.
- PICK-UP SERVICE - If you have already driven somewhere, a team of two drivers will be dispatched to take you and your care home safely.
Total Wine & More and Brown-Forman are both working with the Ad Council to promote their "buzzed, busted, broke" driving campaign, which shows the severe and expensive side effects of drinking and driving. If caught drinking and driving, it can cost up to US$10,000 in legal fees, court cases, and even result in higher insurance coverage. Join over 18,000 others and make sure to take the pledge against buzzed driving this holiday season http://buzzeddriving.adcouncil.org/.
About Total Wine & More
Total Wine & More is America's largest America's largest independent retailer of fine wine, beer and spirits with 113 superstores in 16 states. A three-time national retailer of the year award winner, the company's vast selection of products, combined with low everyday prices and expertly trained wine associates, provides a unique shopping experience for the customer. Since opening its first store in 1991, Total Wine & More has been committed to being the premier wine, beer and spirits retailer in every community that it serves. For more information about Total Wine & More please visit http://www.totalwine.com.
BeMyDD (Be My Designated Driver) is the nation's largest designated driver service currently operating in 76 markets in 31 states. This convenient, safe, reliable and affordable alternative transportation service provides a chauffeur at a discounted rate by driving the customer's automobile. Professional, experienced drivers are fully background screened, interviewed and insured by ByMyDD and wear formal business attire. BeMyDD was founded in 2010 and is headquartered in Cleveland, OH. The company has national partnerships with leading liquor and wine companies such as Brown-Forman to promote social responsibility. To schedule a professional driver, go to BeMyDD.com, call +1 (877) U BeMyDD (823 6933), or download the mobile app. To learn more, visit www.BeMyDD.com and follow us on Facebook; LinkedIn; Google+; YouTube and Twitter.
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CONTACT: Michael E. Donner EVP, Chief Marketing Officer BeMyDD mdonner@BeMyDD.com +1 (877) 823 6933 Edward Cooper Total Wine & More +1 (301) 546 0807 (o) +1 (301) 219 6648 (m) firstname.lastname@example.org Courtney Rhodes Total Wine & More +1 (301) 547 0957 email@example.com