CNBC Meets

Lauren Bush Lauren on the 'awkward' Secret Service

Founder and chief executive of social business FEED and niece of former U.S. President George W. Bush, Lauren Bush Lauren said the Secret Service kept her under protection at college at the time of the Iraq war, which made her studies "awkward" at times.

As a granddaughter of former President George H. W. Bush, Bush Lauren was not new to the White House but said having a President as an uncle when she started her college education "affected her a little more".

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Lauren Bush Lauren accepts the 2014 John F. Kennedy Profile In Courage Award on behalf of her Grandfather former president George H. W. Bush
Paul Marotta | Getty Images

Bush Lauren was four years old when President George H. W. Bush was elected and recalls "Secret Service for a time sort of trailing behind" as a child, but said she was too young to fully understand the "provenance" of her grandfather's position.

But when her uncle, President George W. Bush, was elected 12 years later, Bush Lauren was a high school student, and by the time the Iraq war started in 2003, she was a student at Princeton University.

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"You are in a new environment with you know a whole new group of people (at college) who do see you differently. But I think after that first let's say 15 minutes of meeting you, they kind of get over it. So maybe that was the initial excitement or curiosity and then they move past it," Bush Lauren told CNBC Meets' Tania Bryer.

"Again, I had Secret Service for a time there when the Iraq war started which made it a little more awkward, but they were good at kind of blending in while I went to class and you know went to my dorm and did all the things that a normal college kid does," she added.

Bush Lauren, who is married to David Lauren, son of fashion designer Ralph Lauren, served as the Honorary Student Spokesperson for the World Food Programme (WFP) while she studied at Princeton. Her time with WFP later inspired her to launch FEED, a social business with a mission to help eradicate world hunger and malnutrition.

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"It opened my eyes to the realities that 842 million people around the world are hungry which is hard to believe. What that means is they wake up every day not necessarily knowing where their next meal is coming from," Bush Lauren said.

FEED sells bags, accessories and apparel with measurable donations attached to each product. The FEED 1 bag was the first product designed by Bush Lauren, with each bag providing enough meals to feed one child in school for one year.

To date, FEED has been able to provide over 85 million meals globally through the WFP and Feeding America.

CNBC Meets: Lauren Bush Lauren will air on 17 December at 23:00 CET