The November hacking of Sony Pictures Entertainment and subsequent release of private emails that have rocked Hollywood won't be a knockout blow for the studio, a leading crisis manager told CNBC on Monday.
"It's a black eye" for Sony, Eric Dezenhall, co-founder of Dezenhall Resources, said in a "Squawk Box" interview. "People simply enjoy talking about it. It's a lot of fun to see a big shot go down and get a poke in the eye."
There's little that Sony can do to calm the media frenzy as long as there's a "drip, drip of allegations," he said. "There's something that makes people exuberant to see the inner workings and the humanity and the flaws and the pettiness of a big enterprise. And that's why you can't make it disappear."
Sony is trying, demanding that several news organizations, including The New York Times, The Hollywood Reporter and Variety, stop reporting information contained in the data that hackers stole.
But the anonymous blast on the Internet of private emails, along with personal data of Sony employees and contractors and yet-to-be released films and movie scripts, is a sign of the times, said Dezenhall. "The old type of crisis were product defects and product recalls. Now it's all about seeing how the ugly sausage gets made."