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Coca-Cola cuts ties with 'American Idol' after 13 years

Coca-Cola is dropping its sponsorship of Fox's "American Idol" show after a partnership spanning 13 years, Variety reported Tuesday.

The move is the latest in a wider drop-off in sponsorship of the music competition show, which has suffered ratings declines.

Ad spending on the show shrank to $395 million this year from about $782 million on the show in 2012, Variety reported, citing Kantar data.

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