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Infogroup Launches Integrated Marketing Solution for B2B Data Needs

OMAHA, Neb., Dec. 16, 2014 (GLOBE NEWSWIRE) -- A new B2B database launched today by Infogroup Media Solutions, gives marketers access to information on nearly every business decision-maker in North America.

The new Sapphire suite of products, which combines several Infogroup platforms into a one-stop shop for B2B marketers, includes records on 140 million employees across all industries. Used by marketers to generate sales leads for direct email, email and telemarketing campaigns, the database includes multi-channel contact information, demographic and firmagraphic selects for prospects in every industry.

In addition to combining the capabilities of the b2bwarehouse database with Sapphire, Infogroup Media Solutions has moved several data solutions under the Sapphire brand. The suite now offers marketers a single place to identify potential customers, store and clean house files, verify and append existing customer records, and gain insights through reporting and analytics.

Jeff Adee, president of B2B media solutions at Infogroup Media Solutions, said "the expanded Sapphire suite goes beyond list services to give marketers one integrated solution for all their B2B data needs."

"Marketers should be able to collect, clean, analyze and apply data all in one place," Adee said. "They shouldn't have to shop around for B2B marketing solutions from different vendors, which inevitably leads to fragmented systems and a lack of integration across channels."

According to a survey conducted by Infogroup at the DMA 2014 conference, 64 percent of marketers who have made data-related investments are already seeing a positive ROI. But 53 percent said they don't collect enough customer data, and survey respondents identified analysis (21 percent) and application (16 percent) as the biggest data-related obstacles they will face in 2015.

"Brands are realizing the value of data-driven marketing after years of investment, but they're still struggling to pull all the pieces together for multi-channel campaigns," said Gretchen Littlefield, president of Infogroup Media Solutions. "Sapphire brings everything together so B2B companies can target prospects with even greater precision."

The Sapphire suite includes nine B2B marketing solutions under one brand:

  • Sapphire: Provides multi-channel contact information sourced from the country's top response-driven data providers on a quarterly basis
  • Sapphire International: Covers more than 5 million contacts in 200 countries for international customer acquisition and house file enhancement
  • Sapphire Integrate (formerly b2bwarehouse): Merges customer house files with Infogroup and third-party data
  • Sapphire Verify: Checks existing customer data for accuracy and marketability
  • Sapphire eVerify: Checks email addresses in existing customer files for deliverability and recent response
  • Sapphire Append: Ensures that customer profiles are accurate and complete by adding missing data elements
  • Sapphire eAppend: Matches contact lists to verified email addresses
  • Sapphire Insight: Provides custom reporting and analytics
  • Sapphire OnDemand: Provides business with a CRM database for campaign planning and execution

The newest version of Sapphire is available immediately for all real-time data subscribers. For more information, visit the Infogroup Media Solutions website.

About Infogroup Media Solutions

Infogroup Media Solutions empowers business, consumer, and nonprofit marketing professionals. Through our innovative data sets, media management, analytics, brokerage services and marketing solutions, we help lower the cost to acquire new revenue and hold on to current customers. For more information, visit our website, call 800.223.2194, or contact us via email.

CONTACT: Sarah Dietze Sarah.dietze@walkersands.com 312-241-1471

Source: Infogroup Targeting Solutions