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Hulu’s former CEO’s new ‘Vessel’ tackles online video, lures YouTube stars

Jason Kilar
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Hulu's former CEO, Jason Kilar, announced a new online video venture named Vessel.

The goal is to re-invent the online video business, and create a new, sustainable business model for YouTube stars and other original content creators, while giving their fans exclusive early access to videos.

It's a move to steal viewers from YouTube, and content creators from IAC's Vimeo, which recently launched a premium on-demand model. Kilar believes that a percentage of various YouTube stars' millions of online fans will pay for early, exclusive access to videos.