Headphone-maker Skullcandy has had a big year, and the company's CEO has a plan to keep the good times rolling through the holidays and beyond.
Skullcandy has stiff competition in the headphone space, going toe to toe with pricey brand names like Beats Electronics —recently purchased by Apple and backed by hip-hop icon Dr. Dre—and SMS Audio, owned by rap impresario Curtis "50 Cent" Jackson. Beats and SMS cater to the higher end of the headphone market, where a typical unit sells for more than $100 each, but Skullcandy's audio hardware is comparatively cheaper.
Carving out that niche has helped the company's stock begin a slow climb back to its 2011 initial public offering price of $20: over the last year, its shares have surged by 45 percent. Meanwhile, Skullcandy has become the number one brand for units sold and the fourth-ranked brand in terms of revenue, according to data from research firm NPD, cited by the company.
In a recent interview with CNBC "Closing Bell", Skullcandy CEO Hoby Darling said he expects that momentum to carry into the holiday shopping season.
"You look at consumer electronics, and especially branded consumer electronics, and that's a great category to be in when you're inspiring the consumer and exciting them," he said.
Darling chalked up the company's performance to its ability to pair technological innovation with a message centered around art, music, and action sports.