Taylor Swift is enjoying her ninth week at the top of Billboard Artist 100 chart. But her popular track, "Welcome to New York," which kicks off the album isn't just another example of her foray into more pop-sounding music. It's actually part of a partnership with New York City's official marketing and tourism group.
As part of the cooperation with NYC & Company—the city's official marketing and tourism body—New York has paid for outdoor advertisements in cities along the East Coast, as well as international hubs in Spain and Italy. In addition, NYC tourist-themed video ads have also been placed in taxis and through social media, encouraging visitors to use #W2NY.
"It's all about capitalizing on the starry-eyed optimism that you get when you come to New York City," Chris Heywood, senior vice president of global communications for NYC & Company told CNBC. "And this genuine excitement you get, the electricity, the energy and vibrancy."
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