So it turns out Santa Claus is real after all.
Old Saint Nick will deliver moviegoers their biggest present of the season: across-the-country showings of "The Interview." Numerous movie theaters will air the controversial film starting on Christmas Day. David Huffman, marketing director at JFR Management, a Cleveland-based company that owns movie theaters in Cleveland and Pittsburgh, said in an interview on CNBC's Squawk on The Street that two of his company's theaters are showing the film for two reasons.
The first reason: JFR Management had available screens to show the film, Huffman said. "We were lucky that our theater in Pittsburgh and our theaters here in Cleveland had a screen available," he said. Huffman added that the extra screens were probably going to hold extra screenings of movies such as "The Hobbit."
The short notice given by Sony to allow "The Interview" showings probably hurt the big-chain movie theaters because it's harder for them to coordinate nationwide showing on two days' notice, Huffman said.
The second reason the company is showing the film is to make a statement, he said. "We never shy away from a film because of its content," he said. "We play controversial films all the time."
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Huffman said that some people might buy a ticket for the film in order to make a statement, but the majority of ticket sales will come from people who enjoy R-rated comedies. "Ultimately, it's an R-rated comedy," he said. "If you're not a fan of R-rated comedies, you're not going to buy a ticket."