Twice this past week, I've heard the phrase, "Wait, they sell Uggs for men?"
Yes. UGG sells products for men. (And Deckers Outdoor, which owns the brand, wants you to know that it's called UGG—singular in all-caps—not Uggs or UGGs or any other version.)
As my colleague Krystina Gustafson wrote before:
And after signing NFL quarterback Tom Brady to represent the company's men's product in 2010, the category's sales have risen 140 percent to account for 15 percent of the business-a number (Decker CEO Angel) Martinez thinks could rise to 20 percent. Although at first some men were "poo-pooing" the idea of UGG being a men's brand, Brady's role—as well as women who bought men's slippers for their significant others—jumpstarted sales.