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Viral money: 5 hashtags that banked serious bucks in 2014

CNBC's Scott Wapner, Becky Quick and Jim Cramer take the Ice Bucket Challenge in support of ALS research.

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A mad dash for hash cash

Hashtag campaigns and viral videos can spread meaningful charitable messages, but can they bank serious cash?

After a year of charitable hashtags and videos going viral in 2014, the answer appears to be yes.

One big-hearted person is usually required to start something special for those in need. And founders of charities are increasingly able to spread their passion for a cause using little more than a tweet or co-opting of a trending hashtag. In some cases, the power of social media has enabled charities to be helped by viral campaigns started by their own passionate core of supporters.

Still need proof that social media can change the world? Any hashtag that can get the fractious members of iconic rock band Kiss to put aside their differences and act unselfishly has to be judged a success.

So here are our picks for the top 5 charitable hashtags of 2014.

Posted Saturday, Dec. 27, 2014
By Lauren Flick, CNBC Producer

Adam Jeffery | CNBC