Lodging stocks 'great place to play' in 2015: Pro

Despite a strengthening dollar that threatens international tourism volume, hotel performance in 2015 should be strong on solid occupancy numbers and rising room rates, a travel and leisure analyst said Monday.

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New York City and Las Vegas, areas dependent on international travel, will take a bigger hit than other markets, Rachael Rothman of Susquehanna Financial Group told CNBC's "Squawk on the Street." But many chains will see a boost in a year slated for higher booking rates, she said.

"I think the hotel industry is poised for another great year," Rothman said.

The New York Hilton midtown hotel is show in this December 2013 photo.
Victor J. Blue | Bloomberg | Getty Images
The New York Hilton midtown hotel is show in this December 2013 photo.

International tourism could suffer as the pound and euro, among other currencies, continue to sag against the dollar. However, U.S. hotel chains should see strong domestic performance, Rothman said.

She noted that domestic trends will bode well for Hilton's stock, which has risen nearly 20 percent in the past year. Hyatt, which climbed more than 20 percent in the last year, will continue its momentum into the new year, Rothman said.

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Susquehanna also recommended Starwood Hotels, which lagged behind its peers this year, as a strong pick in the new year.

"The lodging cycle does remain a great place to play for 2015," Rothman said.