McDonald's is ringing in the new year with another push in its effort to revamp its image and relationship with customers.
As part of the new look, McDonald's will debut new packaging, signage and uniforms for workers, it said Friday. The company is also planning on increasing its emphasis on the "lovin'" part of its "I'm lovin' it" tagline.
"McDonald's is moving from a philosophy of billions served to billions heard," said McDonald's Chief Marketing Officer Deborah Wah in a video statement. "Today, we are working harder than ever to evolve with our customer. We're on a journey to change the relationship and conversation."
The company is already in the process of enacting a number of changes to cater to consumer trends as it seeks to turn around its struggling U.S. unit. Domestic comparable sales plunged 4.6 percent in November, and executives have pledged to fix the business through a string of initiatives aimed at increasing its relevance to today's consumers.