With the start of a new year comes resolutions and perhaps one of the most popular resolutions is to lose weight. However, that hasn't translated into a boost for Weight Watchers stock.
While there is typically a bump for weight-loss names heading into the new year, this year the market appears to be making a bearish bet on Weight Watchers, R.J. Hottovy, an equity analyst at Morningstar, told CNBC on Friday.
"The company has been repositioning its platform to make it more modern … that being said, the recruitment side of the equation and whether or not consumers are willing to pay up for weight-loss management programs, that's still a big question in the market's eyes," he said in an interview with "Street Signs."
The New York-based company closed down more than 13 percent Friday, and is down over 30 percent from a year ago.