For Google bulls, 2015 could not come soon enough.
Last year wasn't pretty for fans of the search giant. The stock fell 5 percent, which was its worst performance since 2008. Google underperformed all the major U.S. averages.
So, what were the main concerns pressuring the stock and what's the outlook in 2015?
One big concern, say financial analysts covering the company, is that advertising dollars were moving away from Google and toward social networks such as Facebook.
That worry became more heightened when the company last reported earnings in October.
Paid clicks, which is a closely watched measure of how often users click on a search ad, increased just 17 percent. That missed Wall Street's expectations, and represented a sharp slowdown from the prior quarter.
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But other analysts say concern among investors is misplaced. They contend that Google is just growing off a much larger base than Facebook, which explains the difference in growth rates between the two rivals.
"We don't see any evidence that Facebook is stealing away ad dollars from Google," Mark Mahaney, a managing director at RBC Capital Markets, told CNBC. "We think they are both taking dollars from a larger ad pie."