Mark Zuckerberg is trying to read a book every other week — and tens of thousands of his not-so-closest friends are going to read along with him.
The Facebook CEO posted this message to his 30 million Facebook followers last night inviting them to like a new page (natch) on Facebook called "A Year of Books."
"Our books will emphasize learning about new cultures, beliefs, histories and technologies," the page's first post reads. "Suggestions for new books to read are always welcome."
So far, more than 55,000 people have liked the page, and some of them have even started to discuss the club's first selection: "The End of Power" by Moisés Naím. Many of the early commenters, however, are asking where to find it (ahem).
More from Re/code:
How to watch (and understand) some of the world's fastest video game players
You can finally get ESPN on the web, for $20 a month
Gogoro plans scooters, battery-swap kiosks for cities
The thing I personally want to know after seeing this club: With so many people seeing Zuck's post in their Facebook timelines, will Naím's book get a "Zuckerberg bump" and rise in the various sales charts? To be determined!
Read MoreFacebook's key to success in 2015 is...
Update: The paperback version of "The End of Power" is "temporarily out of stock" at Amazon. Hat tip to Tom Martin for flagging this.
"This could quite possibly be the largest collective reading of a single book to ever take place," commenter Charlie Bailey said. "Pretty powerful."
Read MoreNot just for nerds: Comic books are big business
CNBC's parent NBCUniversal is an investor in Re/code's parent Revere Digital, and the companies have a content-sharing arrangement.