Wearables just keep getting fancier.
On Monday at CES the crystal company Swarovski and the wearable maker Misfit announced the launch of a new wearable collection — a watch and necklace that come in a variety of colors — that is about as glitzy as it comes.
Dubbed the Swarovski Shine Collection, the new product line consists of two new solar-powered wearable crystal devices called "energy crystals" and nine accessories. The two wearables are interchangeable between the accessories and track a wearer's steps, distance walked, calories, sleep duration and sleep quality.
Misfit already has a wearable device called the Shine that can be worn in multiple accessories. However, what makes the crystal wearable unique (besides the fact that it's super shiny) is that the battery never has to be replaced or charged because it uses Swarovski's solar-powered technology to recharge on its own. The device can even recharge with indirect sunlight, said Sonny Vu, Misfit's founder.
Misfit's regular Shine device relies on a coin battery that needs to be replaced about every six months.
The Swarovski Shine will be sold in starter kits that come with the wearable "energy crystal" and an accessory. Prices for the starter kits range from $169.99 to $249.99. The nine accessories in which the wearable crystal can be worn range from $69.99 to $149.99. The collection is available for preorder on Misfit's website on Monday.
The partnership between Misfit and Swarovski has been kept quiet until now, but the relationship between the two companies began to blossom in 2013 after a chance run-in at a wearable tech conference in New York City, said Vu.
At the time, Misfit was working on a number of brand partnerships but wanted to find a product brand that was truly global, and Swarovski fit that description, Vu said in an interview with CNBC.
Besides Swarovski's global brand, Misfit was attracted to the crystal producer's tech-savviness.
"First, we just loved the idea of crystals, and the name of our product was Shine and they are about adding sparkle to life, but it wasn't until we heard about their energy crystal technology that they blew us away," Vu said. "Honestly, the first time I saw I was kind of skeptical because we have been working on energy harvesting for a long time and it's really hard, because that is kind of the holy grail."
"We had always dreamed of creating something that could harvest energy ambiently and just run it forever," he said.
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