Another ad for the Budweiser brand, titled "Lost Dog," will feature the iconic Budweiser Clydesdales and will "tell an emotional story and help a puppy who has lost his way learn the true meaning of friendship."
It's a formula the brand used to much success last year in a spot called "Puppy Love," which rated well across a variety of metrics.
"We basically won the Super Bowl. 'Puppy Love' was the number one spot pretty much across the board. We won the (USA Today) Ad Meter, it had the most retweeted alcoholic beverage tweet ever, and it had the most likes on a Facebook post ever from an advertiser," said Socquet.
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Anheuser-Busch InBev is looking for the Clydesdales to hit those high marks again—and despite sitting out the company's 2014 holiday ad campaign, the legendary horses aren't going anywhere anytime soon.
"They are never going away, we're never getting rid of the Clydesdales. They are a part of who we are, and you don't abandon what makes you unique," said Perkins. "I reject the suggestion that Clydesales can't be relevant to millennials. They are an icon of the brand, a symbol of how we brew our beer and our values and our quality standard."