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GOOGLE HONORS YP WITH SMB PARTNER AWARD FOR 'HIGHEST GROWTH'

LOS ANGELES, Jan. 6, 2015 (GLOBE NEWSWIRE) -- Today YP, a leading local marketing solutions provider, announced that it has received Google's 2014 North America Premier SMB Partner (PSP) Award for "Highest Growth." The award is given to the Google AdWords Premier SMB Partner with the highest new AdWords revenue from new accounts.

The Google AdWords Premier SMB partner program connects experienced AdWords partners with small- and medium-sized businesses that want expert help in creating, managing and optimizing their online advertising campaigns. In addition to in-depth AdWords expertise, PSP partners provide increased support for campaign management, extensive training in product and account management and recognition from Google as an industry leader.

"YP has relationships with more than half a million local businesses across the U.S.," said YP CMO, Allison Checchi. "This recognition from Google underscores YP's leading position as an effective search and online advertising solution for small businesses, helping them connect with local consumers."

YP first partnered with Google in 2004 as an original AdWords reseller and that relationship has evolved to include PSP.

"The Google AdWords Premier SMB Partner Program was created to help small- and medium-sized businesses who don't have the time or resources to manage their advertising campaigns," says Ben Wood, head of Google's Americas channel sales partnerships. "Our PSP partners like YP offer expertise, experience and end-to-end customer service so business owners can focus on running their business."

With more than 20 million business listings across more than 4,600 business categories, YP has been powering marketing solutions for more than 100 years. To learn more about YP's participation in PSP, watch the video.

About YP

YP is a leading local marketing solutions provider in the U.S. dedicated to helping local businesses and communities grow. YP's flagship consumer brands include the popular YP app and YP.com, which are used by more than 80 million visitors each month in the U.S. (Internal Data, October 2014). YP solutions include websites, listings management, reputation monitoring, video ads, search engine optimization, search engine marketing, advertising on YP and the YP Local Ad Network, online display and mobile advertising, and advertising in The Real Yellow Pages® directory. YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning more than half a million advertisers. For more information on YP, visit us at http://corporate.yp.com. Follow us on Facebook: http://www.facebook.com/YP and on Twitter: @YP.

About the Google AdWords Premier SMB Partner Program

The Google AdWords Premier SMB Partner Program (PSP) connects Google's trusted and experienced AdWords partners with small- and medium-sized businesses that want expert help in creating, managing and optimizing their online advertising campaigns. In addition to in-depth AdWords expertise, PSP partners provide full-service campaign management, detailed reporting, one-on-one customer support, and broad marketing guidance to help advertisers make the most of their campaigns. Premier SMB Partners meet Google's highest standards and criteria for qualification, transparency, and customer service, which includes completing extensive Google product and account management training. This ensures they can provide small businesses with the most effective AdWords advertising Solutions. For more information about the Google AdWords Premier SMB Partner program, visit: http://www.google.com/ads/premiersmbpartner/.

CONTACT: Barrie Rosen YP 646.679.3669 br5073@yp.com

Source:YP LLC