Google may face some challenges and headwinds but the stock itself is a "strong buy," S&P Capital IQ's Scott Kessler told CNBC on Thursday.
"The stock was actually down last year in an up market with a lot of Internet stocks performing pretty well," Kessler, who heads the firm's technology research division, said in an interview with "Squawk on the Street."
"We actually see Google as a pretty nice value opportunity right here."
Shares of the search giant fell 5 percent last year, its worst year since 2008. Stifel analyst Scott Devitt wrote in a note Thursday that the firm doesn't see significant sources of future upside for the stock and believes "the best days for shares may be behind it."
Read MoreAre Google's best days behind it?