Adult Entertainment

How a beer came to sponsor a brothel

There is a brothel in Nevada with a Budweiser room, which tells a unique tale about how brands promote themselves.

Sheri's Ranch in Nevada is known as the Consumer Electronics Show's "unofficial brothel."

Technology news site Re/code, in a profile of the brothel and its extensive social media efforts, noted in passing that Sheri's is the "only brothel sponsored by Budweiser."

That turns out to be as interesting a story as the brothel itself.

Attendees crowd an aisle on the trade show floor during the 2015 International Consumer Electronics Show (CES) in Las Vegas, Jan. 6, 2015.
Steve Marcus | Reuters

Nevada Beverage, a Las Vegas-based beverage distributor, is the brothel's sponsor, rather than Anheuser-Busch proper.

Not that the Budweiser maker minds, of course.

"While Anheuser-Busch doesn't sponsor this licensed account in Nevada, it is a longtime account of our independent distributor, Nevada Beverage, which services hundreds of licensed accounts," the company said.

In a state where prostitution has long been legal, the distributor shrugs at any connotations.

"They [Sheri's Ranch] are a retail-licensed account that we sell and promote our brands in, just like with any other licensed account in our territory," said Robert McDonald, the company's general manager.

Read More Budweiser's millennial Super Bowl play

The Pahrump, Nevada-based brothel has had a relationship with the brand for a decade, noting on its blog that "one of the bordello's Jacuzzi sex rooms is dedicated entirely to the promotion of Anheuser-Busch products."

Disclosure: NBC News group is a minority stakeholder in Re/code and has a content sharing partnership with it.