Thousands of investors, analysts and executives will descend on San Francisco's Union Square next week for the annual JPMorgan Health Care Conference, the industry's biggest event of the year. More than 400 companies will make presentations to rooms packed with attendees.
Then executives often head to smaller rooms for "breakout sessions," where investors and analysts can ask questions.
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People who don't attend the conference can usually tune in to the main presentations through webcasts. But the breakouts? That's a different story. And it can be in those less formal settings that executives get more interesting—even, in some cases, cause stocks to move.
Biotech investor Brad Loncar is on a mission to persuade every presenting company to also webcast its breakout session. He said he's made some progress, but still has a way to go.