Portland, Oregon, Jan. 13, 2015 (GLOBE NEWSWIRE) -- In an Internet-focused world, search engines are the driving force in leading online users to specific sites. Businesses and companies who realize this are catering their online presence with search rank in mind. Ninety percent of online shoppers use search engines to find a dealership, whether it be powersports, RV, or marine. Top search results are faster to find, easier to use, and more trustworthy in the perception of online users, bringing higher revenue to dealerships that are able to claim these placements using SEO (Search Engine Optimization) and SEM (Search Engine Marketing).
"Keeping up to speed with the constantly changing online web is a definite challenge. With the help of Dealer Spike and their SEO/SEM department, we continue to find our website leads and sales from these leads increasing," says Lynda Peters, marketing/advertising manager at Four Rivers Harley-Davidson in Paducah, Kentucky. "As sales become more competitive, it's very reassuring to have someone promoting our best interest. The Dealer Spike team is easy to work with and total pros in their field. We would recommend Dealer Spike to any dealership that would like to see their Internet sales and leads grow."
Four Rivers Harley-Davidson became a Dealer Spike customer in January 2012, and added Dealer Spike's SEM package in July 2013. The dealership started with 51 leads in their first month with Dealer Spike, and grew to 138 leads by July. One year later, the dealership jumped to 178 leads, a 29% increase after adding SEM. The increase in leads has only continued to grow since that point. A good SEO/SEM company knows how to highlight a website and make it an authority for the brands a dealership carries for their local market. This online brand exposure leads to easily measurable results through 40% higher click-through rates.
Dealers ready to take it to the next level with Dealer Spike choose to pair in-house SEO and SEM services with the most experienced team in the industry. RV World of Georgia in Buford, Georgia joined Dealer Spike in May 2013 and added both SEO and SEM to their Dealer Spike package seven months later. Between May 2013 and May 2014, they saw a 104% increase in leads. "Utilizing both SEO & SEM in our web solutions package with Dealer Spike has almost doubled the leads coming directly from our website, which in my opinion are the best kind of leads we can get," says Jimmy Grotz, general manager. "This has been a game changer for us. Looking at what Dealer Spike has done for us over just the last few months, we're painfully aware of how much we are in need of help and management of our website's SEO and SEM."
Grotz recognizes how much these web solutions tools give his dealership an advantage in the online marketplace. Grotz and co-owner David Daniel regularly work with Dealer Spike's SEO/SEM department to review their monthly reports and are consistently happy with the results. "Companies that choose not to implement SEO/SEM are really missing the boat. Dealer Spike's web optimization team allows our small, stand-alone dealership to compete with big-name dealers with multi-point locations on the same level as far as Internet presence."
Active improvement of site content and structure, while funneling paid traffic from Google, the #1 search engine in the world, keeps quality high and costs low for Dealer Spike's SEO/SEM packages. Monthly reports, including scheduled calls to review progress and results, allow dealerships to present a unified front on the web. With online campaigns reflecting and validating in store values, customers have a consistent, direct line to a dealership's brand and everything it has to offer.
For more information, visit www.dealerspike.com
Source: DEALER SPIKE