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School Specialty Launches New Early Childhood Direct Website

GREENVILLE, Wis., Jan. 13, 2015 (GLOBE NEWSWIRE) -- School Specialty, Inc. (OTCQB:SCOO) ("School Specialty" or "the Company"), a leading distributor of supplies, furniture and both supplemental and curriculum products to the education marketplace, today announced the launch of its new Early Childhood Direct website (www.earlychildhooddirect.com), which conveniently brings all of the Company's Early Childhood offerings together in one online location. The new site's extensive content includes numerous resources to help Early Childhood educators meet their goals and reinforces School Specialty's commitment to the development of young learners.

Designed as an end-to-end resource for teachers and administrators, the Early Childhood Direct site showcases learning tools for children aged zero to eight years. It is a one-stop database for School Specialty's wide range of Early Childhood products, including active play resources, arts & crafts supplies, furniture, instructional solutions, and more. With a clean and modern design, the site is easy to navigate and offers a content-rich experience. The digital store enables Early Childhood educators to quickly and effortlessly order School Specialty products from a broad array of categories.

Rich Harney, Vice President of Marketing at School Specialty commented on today's news, "We are excited to offer the new Early Childhood Direct website as an all-inclusive portal for Early Childhood educators. Our objective has always been to enhance the educational experience through School Specialty's unique product offerings, and our new site simplifies educators' access to these products. Early Childhood Direct highlights our solutions across many categories so that customers can easily find exactly what they need, when they need it, to further the education of young children."

As part of School Specialty's mission to support Early Childhood development, the new website includes a broad range of resources that streamline the teaching experience for educators. These offerings include free lesson plans, worksheets and other classroom activities, model classrooms and more, all of which are specifically designed to simplify and enhance educators' Early Childhood initiatives. In concert with the vast product offerings available on the Early Childhood Direct site, these teaching resources ensure that administrators and teachers find everything they need for Early Childhood education in one convenient location.

Mr. Harney continued, "Making Early Childhood education easier and more effective is our job, and we are proud to provide dedicated teaching resources in addition to our wide-ranging solutions. We believe this combination of top industry products and high-level educational resources ensures that young children receive the support they need to advance their learning and reach their full potential. We are committed to providing everything that Early Childhood educators need, and the Early Childhood Direct website allows us to fulfill that goal, to the benefit of young children everywhere."

About School Specialty, Inc.

School Specialty is a leading distributor of innovative and proprietary products, programs and services to the education marketplace. The Company designs, develops, and provides educators with the latest and very best school supplies, furniture and both curriculum and supplemental learning resources. Working in collaboration with educators, School Specialty reaches beyond the scope of textbooks to help teachers, guidance counselors and school administrators ensure that every student reaches his or her full potential. For more information about School Specialty, visit www.schoolspecialty.com.

CONTACT: Company Contact Andrea Johnson andrea.johnson@schoolspecialty.com Tel: 920-882-5659 Media Contacts Glenn Wiener / Dionne Manchester gwiener@GWCco.com / dionne@GWCco.com Tel: 212-786-6011 / 212-786-6068

Source:School Specialty, Inc.