EAST RUTHERFORD, N.J., Jan. 15, 2015 (GLOBE NEWSWIRE) -- MamaMancini's Holdings, Inc. (the "Company" or "MamaMancini's") (OTCQB:MMMB), an emerging marketer and distributor of specialty pre-prepared, frozen and refrigerated "all natural" food products (as defined by the United States Department of Agriculture), today announced that in a market research survey commissioned by MamaMancini's and conducted by Veraquest among 3,000 adult consumers, from the period of December 11, 2014 through December 16, 2014, that 64% of MamaMancini's consumers would definitely buy our product again, 28% indicated they would probably buy the product again, 7% were not sure, and 2% would not buy again. According to the Veraquest market study, "Although awareness of the MamaMancini's brand is fairly low, those consumers who have bought the product really like it. Nearly two-thirds (64%) of MamaMancini's buyers say they would definitely buy the product again, while another 28% indicate they would probably buy the product again. While we don't maintain a normative database on repurchase rates, our years of household purchase data experience are enough for us to state that these are unusually strong intent-to-repurchase numbers. Moreover, the fact that the brand has a very strong intended repeat rate is highly suggestive of a brand that has robust brand equity. The notion of strong brand equity is further buttressed by "word-of-mouth" being the second most-often cited reason that consumers first became aware of MamaMancini's."
At present, MamaMancini's has a brand awareness of 15% among meatball purchasers. Our goal is to increase this number to over 50% in the next 18 months.
Please note the survey of actual MamaMancini's consumers sample is subject to greater deviations due to a smaller sample size.
MamaMancini's is a marketer and distributor of a line of all natural, beef meatballs with sauce, turkey meatballs with sauce, chicken meatballs with sauce, pork meatballs with sauce, and other similar Italian products. The Company's sales have been growing on a consistent basis as the Company expands its distribution channel, which includes major retailers such as Costco, Publix, Shop Rite, Price Chopper, Redners, A&P, Waldbaums, Food Emporium, Harris Teeter, SaveMarts, Luckys, Whole Foods, Shaw's Supermarkets, Kings, Key Foods, Giant Eagle, Stop-n-Shop, Giant Stores, Food Town, Kroger, Winn Dixie, Albertsons, Shoppers, Wal-Mart, Marsh's Supermarkets, Bashas, Bi-Lo, Central Markets, Weis Markets, Ingles, and The Fresh Market.
Forward Looking Statements
This press release may contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may," "future," "plan" or "planned," "will" or "should," "expected," "anticipates," "draft," "eventually" or "projected." You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in the Company's 10-K for the fiscal year ended December 31, 2013 and other filings made by the Company with the Securities and Exchange Commission.
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Source: MamaMancini's, LLC