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SITO Mobile Drives Tangible ROI From Its Verified Walk-In Campaigns for Key Retailers

JERSEY CITY, N.J., Jan. 15, 2015 (GLOBE NEWSWIRE) -- SITO Mobile Ltd. (OTCQB:SITO), a leading mobile engagement platform provider, today reported successful results from its 2014 holiday mobile marketing campaigns. The Company revealed that it generated three to ten times return on investments based on its Verified Walk-In platform which is the key metric generated by in-store visits per consumer.

"The success of our holiday ads is a strong indicator of SITO Mobile's overall performance," said Jerry Hug, Chief Executive Officer at SITO Mobile. "We reported fantastic campaign results for driving foot traffic into retails shops for some major clients and large brands including Clarks Shoes, Cache, Joie, Samsung, ShopRite, and others. We are really excited by our results and our clients share the same sentiment as many expressed interest in continuing to incorporate this form of advertising in their budgets moving forward. SITO's Verified Walk-In product allows brands and retailers to measure actual foot traffic from our advertising technology to quantify their investment."

SITO Mobile's Verified Walk-In platform is a proprietary attribution technology that utilizes geo-fencing to reach customers within a certain radius of location and uses technology to push coupons, advertisements, and promotions to mobile apps and mobile websites in real-time, allowing for a more accurate advertising approach. This technology identifies consumers who visit physical storefronts after seeing advertisements served by SITO Mobile. This platform allows SITO Mobile's clients to assess mobile-to-offline attribution allowing the ability to quantify and measure the impact of campaigns on in-store visits, leveraging real-time insights on campaign performance through key metrics such as user demographics, psychographics, visitation rates, click-through and time of engagement.

About SITO Mobile Ltd.

SITO Mobile provides a mobile engagement platform that enables brands to increase awareness, loyalty, and ultimately sales. For more information visit www.sitomobile.com.

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, our reliance on brand owners and wireless carriers, the possible need for additional capital as well other risks identified in our filings with the SEC. Any forward-looking statement made by us in this press release is based only on information currently available to us and speaks only as of the date on which it is made. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

CONTACT: Investor Relations: Robert Haag IRTH Communications sito@irthcommunications.com 866-976-4784Source:SITO Mobile, Ltd.