In the latest sign of just how quickly the ultra-luxury car market is growing, Mercedes-Benz is starting its new Mercedes-Maybach S600 at just under $190,000. The new sedan, which feature a host of luxury appointments like a Burmester High-End 3D Surround Sound System and an exclusive perfuming system with the Maybach's very own scent, rolls into showrooms in April. Mercedes believes there will be strong demand for this VIP sedan, even with its lofty price tag.
"It's the ultimate in exclusivity," Steve Cannon, president and CEO of Mercedes-Benz USA told CNBC at the Los Angeles Auto Show in November. "For us the return of the Maybach is a significant day for Mercedes-Benz."