Small Business

Ten-hut! Welcome to boot camp for porn stars

Lisa Ann
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Count Lisa Ann among the small but growing number of porn stars-turned-entrepreneurs.

The 42 year old adult film superstar, perhaps best known in mainstream circles for her controversial performances satirizing former vice presidential candidate Sarah Palin, announced her retirement in December. The performer said she is moving on to a series of business ventures.

This was her second retirement—the first coming in 1997 during an AIDS scare in the business. Now it is for real, though, as she looks forward to her next challenges. 

"In 2005, when I returned back to the business, I wrote myself a 10-year plan," Lisa Ann told CNBC.com in a recent interview.

"Between endorsements from products, my website and other businesses, I've realized my goals at a much faster pace than I expected," she said. "When I reached that goal, I told myself it's time to start working on the next passion—for sports."

Yes, the same woman who lampooned Sarah Palin and has been a regular name on CNBC's "Dirty Dozen" list of top porn stars, is a sports nut with her own show on SiriusXM satellite radio called "Lisa Ann Does Fantasy." Retirement will see her trying to expand beyond the fantasies she one acted out on camera, this time with the myriad sports leagues that have cropped up across the spectrum.

Read MoreSee the rest of the "Dirty Dozen" list here

In addition, the Easton, Pa. native has her own production company, is in the early stages of putting together a book about her life, and just launched another unique venture—a boot camp for aspiring porn stars. 

She describes the venture as "a mentorship program" for those just entering the business, with advice on everything from what to expect on set to managing life skills, such as paying taxes and effective self-promotion techniques.

Lisa Ann said her retirement, during which she's already had a breast reduction as part of her return to normal life, is actually essential to the venture's success.

"They will only take advice from you if they don't feel like they're competing with you," she said.

Her post-retirement path has been made all the easier due to the meteoric success she achieved playing Palin. "It was such a cool experience because it happened to me at a prefect age," she said. "I was old enough to manage this new-found popularity."

Read MorePorn sponsors & eSports not a match made in gaming 

But her own decision to retire entailed factors besides wanting to expand her business interests. She also faced practical concerns. 

"I never wanted to leave with my body starting to look older," she said, adding that comments on websites and blogs can get particularly nasty. 

"The downside of the business is that when you're not popular everyone likes you. When you get popular a lot of people don't like you," she said. "You get a lot of turmoil from other competitors in your business."