×

Sequential Brands Group Announces New Retail Partnership With HSN for The Franklin Mint(R) Brand

NEW YORK, Jan. 20, 2015 (GLOBE NEWSWIRE) -- Sequential Brands Group, Inc. (Nasdaq:SQBG) announced today that it has entered into a long-term partnership with leading entertainment and lifestyle retailer HSN to present a selection of the best branded collectible and memorabilia products that The Franklin Mint® will be offering to consumers.

"We look forward to working with The Franklin Mint and reintroducing this iconic American retail brand to our customers," said Anne Martin-Vachon, Chief Merchandising Officer for HSN. "Through this new partnership, HSN will be able to offer our customers an impressive array of collectibles that commemorate important moments in history and strengthen the bonds between family and friends."

The Franklin Mint, which is celebrating its 50th anniversary will debut on HSN on Friday, January 23, at 12 p.m (EDT) / 9 a.m. (PST), and feature such iconic products as the Jackie O pearl necklace and earrings collection; replicas of the original Louis Comfort Tiffany Lamps currently on display at the Metropolitan Museum of Art; limited edition military timepieces; and an exclusive Pope John Paul II collectible, among others – all exclusive to HSN.

The Franklin Mint has also enlisted popular appraiser and historian Elyse Luray, one of the hosts of History Detectives on PBS and host of SyFy series Collection Intervention, to serve as an on-air guest during the HSN launch. All items will be available for purchase on HSN.com, beginning January 23rd.

"Our partnership with HSN is an important step in a multi-year strategic plan to reintroduce The Franklin Mint brand to a global audience," said Rick Platt, Group President, Brand Management of Sequential Brands Group, which owns The Franklin Mint. "Over the past year, we have begun to strengthen the distribution channels for this historic brand by securing multi-channel retail relationships, re-launching its website in partnership with Delivery Agent, and adding exciting new product categories."

The Franklin Mint is known as the "gold standard" in the collectible and gift-giving arena with its mission of delivering "quality, integrity and creativity." Over its long and celebrated history, The Franklin Mint brand has touched millions of consumers and collectors with a breadth of products ranging from coins and figurines to die cast vehicles and games, with sales levels that approached $1 billion a year at its peak.

About Sequential Brands Group, Inc.

Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands that presently includes Ellen Tracy®, William Rast®, And1®, Avia®, People's Liberation®, DVS®, Heelys®, Caribbean Joe®, Revo®, Nevados®, Linens-N-Things® and The Franklin Mint®. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and in certain international territories. For more information, please visit Sequential's corporate website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

About HSN

HSN is a leading interactive entertainment and lifestyle retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, Fashion/Accessories, and Electronics. HSN broadcasts live to 95 million households in the US in HD 24/7 and its website - HSN.com features more than 50,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 37 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq:HSNI). For more information, please visit HSN.com, or follow @HSN on Facebook and Twitter.

CONTACT: Media Contacts: Lewis Goldberg / Caitlin Kasunich lgoldberg@sbg-ny.com / ckasunich@sbg-ny.com 212-896-1216 / 212-896-1241

Source:Sequential Brands Group