SAN JOSE, Calif., Jan. 21, 2015 (GLOBE NEWSWIRE) -- LiveHive, whose comprehensive and award-winning sales engagement platform provides real-time intelligence based on prospect engagement with digital content, today announced that it has partnered with Act-On Software, the leading provider of marketing automation for small and mid-sized businesses, to integrate its prospect engagement analytics tools with the Act-On platform. This integrated solution allows Act-On customers to pull in prospect engagement activities from digital content into their overall lead scoring and qualification programs. The integration provides an additional level of insight into prospects' interests and behaviors that can be used for more tailored sales follow up.
In addition, the integration will include all of the enhanced functionality provided in LiveHive's latest product release, also announced today. Read related press release here.
"In today's selling environment, customers don't engage with salespeople until very late in the buying journey – presenting a huge challenge for businesses," said Ramon Nuñez, CEO for LiveHive. "By combining LiveHive's sales engagement insights with Act-On marketing automation, sales and marketing teams now have a more complete customer engagement profile, and can quickly and accurately identify buying signals to better qualify top prospects."
"Partnering with LiveHive gives our users greater insight into their content performance," said Gal Josefsberg, VP of Product Management at Act-On Software. "Being able to view a prospect's engagement with digital assets and leveraging individual document analytics can help sales and marketing be more effective in their lead nurturing efforts."
According to Aberdeen Group, the biggest gap between top sales performers and under-achievers lies in integrating sales intelligence with other marketing and sales systems.
Seamless Integration of Rich Content Engagement Analytics
With deeper insight into the type and topics of content that captures a prospect's attention, marketers can strengthen lead nurturing and content marketing programs through more targeted messaging, and sales can get visibility into a buyer's interest level through real-time content engagement analytics.
Act-On customers can now leverage LiveHive's rich content analytics right from the Act-On dashboard for document views, page-by-page metrics (even after download), and profile information for recipients of forwarded documents – of any digital content, including emails, MS Office documents and pdfs. With instant access to profile data for recipients of forwarded documents, Act-On users can quickly identify all stakeholders involved in the buying process.
LiveHive's sales engagement platform is available immediately through the Act-On Partner Exchange (APEX). For more information, go to: https://www.act-on.com/partners/livehive/.
Headquartered in San Jose, California, LiveHive is a software startup whose cloud-based sales engagement platform transforms professional selling by providing real-time intelligence based on customer engagement with digital content. Recently named the 2014 Top Sales & Marketing Productivity Tool by Top Sales World, LiveHive empowers sales professionals to create a better-qualified pipeline of leads through real-time customer context. Seamlessly integrated with existing CRM systems and email clients, the LiveHive platform lets sales professionals tailor and time their follow-up based on an 'insight-selling' approach. LiveHive addresses the need for advanced sales acceleration solutions in a changed selling environment and lets sales organizations quickly and easily rank top prospects for competitive advantage. For more information, visit www.livehive.com.
About Act-On Software
Act-On is the leading provider of integrated marketing automation software, helping 3,000+ companies to tie inbound, outbound, and lead nurturing programs together – across email, web, mobile, and social. Users can achieve superior return on marketing investment by leveraging behavioral data and website visitor activity to increase engagement throughout the customer lifecycle - from acquisition, retention and expansion. Act-On's fresh approach to marketing automation gives sales and marketing professionals full functionality without the complexity other systems impose, and makes campaign creation and program execution easier and faster. Act-On also offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the tools they need to achieve marketing success.